Amherst, MA (PRWEB) May 22, 2010
Kenneth Petersen, CEO of Encharter Insurance, will be speaking on social media marketing at the upcoming Worcester Independent Insurance Agents & Plymouth Rock Assurance seminar, "Embrace Social Media to Retain and Attract Customers."
Petersen will be joined by four other panelists to discuss social media marketing and how it works in the insurance industry. Petersen will be sharing his agency's social media success stories and providing examples of how to effectively put social media to use in growing insurance agency brand recognition and revenue.
"The use of internet and social media marketing has become a big part of our strategy here at Encharter Insurance. Since beginning to use internet marketing, our new business sales are up 36%. This speaks to the power of the internet and social media, when used correctly," says Petersen.
The Plymouth Rock event, on Tuesday, May 25th, will be held at the Worcester Country Club beginning at 7:45 am. In addition to Petersen's success stories, the seminar will include an introduction to social media technologies, advice for how to integrate social media into an existing marketing mix, and material to help develop and implement a successful social media strategy.
To learn more about Encharter Insurance and see their social media marketing in action, visit their Virtual Insurance Office at http://www.Encharter.com.