Arizona Pool Service Announces New Online Consumer Initiative

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Dan's Pool Catering, the Phoenix-based pool and spa servicing firm, has announced the launch of a re-designed web presence focused on consumer information.

Dan's Pool Catering, the Phoenix-based pool and spa servicing firm, has announced the launch of a re-designed web presence focused on consumer information.

"We examined our market and saw that there was a need to fill. The Valley of the Sun has no shortage of pool cleaners. We want consumers to make an informed choice to opt for pool maintenance and consistent pool servicing," said Dan Easterly, owner and founder of the firm. "They need a website that sticks to the facts. We like to say that our re-launched website tells more and sells less."

Easterly added, "Early feedback is that customers leave our website understanding why care of their pool must go beyond the occasional swipe by the pool boy."

Dan's Pool Catering is affiliated with the Independent Pool and Spa Servicemen's Association, which provides continuing education and certification to its select membership. Easterly holds the C.P.O., Certified Pool Operator designation, and is also Water Chemistry Certified and holds three Heater Repair Certifications.

He said he gave his business the name "Pool Catering" because he is able to offer what he calls a "full menu" of services. "The menu page of our consumer website is the only one that even talks about price. Frankly, a page outlining costs is also good consumer information. However, it also spells out in detail exactly what the consumer will receive."

He said customers were surprised to discover the list of services available from one firm, eliminating their need to find various contractors for various pool needs. "If you specialize as we do, then repair, installation of filtration systems, chemical treatments and acid washes are all part of customer service. We may not be the first firm someone has used, but we are confident we'll be the last they ever have to look for."

Easterly stressed that proper maintenance includes inspection of the safety drain, which is required by law. Pool and spa drains are designed with anti-entrapment systems, to prevent an arm or foot from being trapped by the suction of the drain. They must be inspected annually to ensure the drain cover installation is intact and that the secondary anti-entrapment system is functioning properly. The national standards are the result of the death of a 7 year old girl who was trapped at the bottom of a pool by the suction.

Dan's Pool Catering was founded in 1999, and serves the greater Phoenix area, including Scottsdale, Glendale Tempe, Gilbert, Mesa, Cave Creek, and Carefree.

For media information contact Dan Easterly at 480-980-6770

http://www.danspoolcatering.com

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