Andover, MA (PRWEB) May 24, 2010
Effective Student Marketing just released a new white paper titled "5 Ways Social Media Can Help to Improve Your School's Customer Service." The white paper is designed to help teach career, technical, and vocational schools how to use social media more effectively.
Social media can be an important tool to help build your school's brand and create a sense of community online. But it can also be an important piece of a vibrant customer service program. Most students, prospects, and graduates are already using social media sites like Facebook and Twitter to talk about your school. It only makes sense for your school to join the conversation.
"Many schools think of social media as a place where they can post pictures and tell people about upcoming events," said Andy Kelley, President of Effective Student Marketing. "But social media can be used for so much more. It's a place where the marketing, public relations, and customer service staff can all work together to interact with your prospects, students, and graduates."
"5 Ways Social Media Can Help to Improve Your School's Customer Service" outlines the top reasons why a well-managed social media campaign can benefit career schools and colleges. It explains how social media can provide school administrators with warnings about where the pain points are in their schools. When done correctly, social media even provides a controlled environment for online reviews, where school officials can respond quickly and appropriately.
Using social media as a customer service tool may be new to the education industry, but other companies have already begun putting Facebook and Twitter to work for them. According to USA Today, "More than half of the Fortune 100 companies are using Twitter for customer service."* By interacting with people in a public space like social media, these companies are showcasing the great personal care and attention they give to each and every customer. When you use social media to improve your school's customer service, you can show your prospects and students that your school is listening and working to resolve issues.
"We've noticed that once a school responds to a negative post with a helpful answer, other online community members will chime in, impressed with the school's response," said Kelley. "When your community knows that you are engaged and listening, you will see very positive results, both online and off-line."
Effective Student Marketing has helped career schools across the country develop social media strategies that blend customer service with marketing and public relations. By working closely with the school, ESM has been able to formulate appropriate responses for any number of potential complaints, comments, or questions that may appear on the social media pages. These responses can help to improve student relations, retention, and default management if handled correctly.
If you'd like to use social media to improve your school's customer service, you can download the whitepaper "5 Ways Social Media Can Help to Improve Your School's Customer Service" from Effective Student Marketing's website at: http://www.effectivestudentmarketing.com/what-we-do/social-media-tips/ or call ESM at 978-475-0880.
About Effective Student Marketing:
Effective Student Marketing, Inc. is a strategic marketing organization that specializes in generating student leads and enrollments for career, technical, and vocational schools across the country through the use of Internet marketing tools and techniques.
The team at ESM combines experience working on the school-side with skills in the latest technology to create programs that can meet any school's needs. Marketing and recruitment programs can include online reputation management, social media marketing, cost per lead vendor management, search engine advertising, search engine optimization, and e-newsletter production and distribution.