Williams-Helde Marketing Communications Selected as Agency of Record for Taco Del Mar Franchising Corp.

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Williams-Helde Marketing Communications announced that it has been chosen as the agency of record for Taco Del Mar Franchising Corp.

We are excited to partner with Taco Del Mar

Williams-Helde Marketing Communications today announced that it has been chosen as the agency of record for Taco Del Mar Franchising Corp.

"We are excited to partner with Taco Del Mar," said Marc Williams, president of Williams-Helde. "The brand began successfully with its Baja-inspired surf shack vibe but has lost its focus over the past few years. We are looking forward to returning to its roots and developing relevant messaging and consistent creative."

"We chose Williams-Helde because of their consumer experience, specifically with food and active lifestyle brands," said Larry Destro, president and CEO of Taco Del Mar. "We needed an agency that could deliver solid creative quickly and on target, and they are delivering. Williams-Helde is the perfect partner to help us get back on the path to growth and profitability."

The agency's creative is debuting on TV and outdoor this month.

About Williams-Helde
Founded in 1969, Williams-Helde Marketing Communications is the oldest independent advertising agency in the Seattle area. The agency has a SMARTER LIGHTER FASTER approach to developing communications and focuses on healthy active lifestyle brands. Current clients include adidas, BodyMedia, Darigold, Insect Shield, Philips, and Princess.

About Taco Del Mar
Founded in Seattle in 1992 by brothers James and John Schmidt, Taco Del Mar is a quick-service casual restaurant chain inspired by southern Baja, Mexico and coastal beach shacks known for serving some of the tastiest burritos and tacos. Taco Del Mar was recently named one of "America's Top 10 Best Fast-Casual Family Restaurants" by Parents magazine and one of "America's Top 10 Healthiest Fast Food Restaurants" by Health magazine. As the fresh, fast alternative to traditional Mexican food, Taco Del Mar's ingredients balance taste and nutrition. The completely Trans fat free menu features steamed long-grain rice, lard-free beans, and fresh-made tortillas. Taco shells are baked, not fried, and Taco Del Mar's salsas and guacamole are made with fresh ingredients daily. Taco Del Mar can be found in more than 200 locations throughout the U.S., Canada and Guam. For more information, nutritional facts, a list of Taco Del Mar locations, visit http://www.tacodelmar.com.

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