The new White Tungsten Carbide premium finish not only brightens and whitens the appearance but also exhibits the same properties of classic Tungsten Carbide.
New York, NY (PRWEB) May 20, 2010
Triton, a division of Frederick Goldman Inc., introduces a new, groundbreaking collection of men’s wedding bands called White Tungsten Carbide. This new product joins classic gray and black as metal color options of the most popular and scratch-resistant of all contemporary metals – Tungsten Carbide.
Triton’s three-stage proprietary finishing process results in a bright white color, which expands the color options for a metal traditionally known for its deep gray color. Utilizing a highly technical deposition process, Triton is able to bond a finish consisting of 95% Platinum Group Metals to their Tungsten Carbide TC850(TM).
“This new, premium finish not only brightens and whitens the appearance but also exhibits the same properties of classic Tungsten Carbide,” states Jonathan Goldman CEO of Frederick Goldman Inc. “We are excited whenever we can take an existing product, expand its performance through technology and offer our customers more options.”
A consumer survey released by The Knot (The Knot Market Intelligence Bridal Series – 2009) shows that 19% of all men’s wedding bands sold are made of Tungsten Carbide, making it the most popular of all contemporary metals and second highest of all metal types (gold was first with 39%).
Triton’s White Tungsten Carbide collection will be supported with a national consumer PR and advertising campaign to develop an awareness of, and a desire for, White Tungsten Carbide.
All Triton bands, including the new White Tungsten Carbide, are covered by a FOREVER Fit Limited Warranty. This warranty ensures the original owner that if his finger size should ever change, Triton will resize or replace the band forever. There is no charge for this lifelong value-added service; the original owner would only be responsible for shipping and handling fees related to sending the ring back and forth.
Triton, a division of Frederick Goldman Inc., manufactures and distributes contemporary metal wedding bands and fashion jewelry for men. The collections can be seen at http://www.TritonJewelry.com. For more information, contact Tom Tanner, Vice President of Marketing at 212-807-2120.
About Frederick Goldman
Frederick Goldman was founded in New York in the late 1940’s as a one-man operation specializing in plain wedding bands. The company, now run by Jonathan and Richard Goldman, has grown into a global organization, offering retailers a large selection of branded and non-branded jewelry products across five separate divisions.
Vice President Marketing
Frederick Goldman Inc.