Craig Brennan, CEO of Overtone, Inc., Hosts Podcast Series Examining the Best Practices for Social Media Monitoring and Customer Listening Programs

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Overtone™ announced today that its President and CEO Craig Brennan is hosting a podcast series designed to help companies better form their online customer listening strategy and program.

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Overtone™, Inc. a leading provider of integrated listening systems that deliver real-time customer intelligence to major consumer brand companies, announced today that its President and CEO Craig Brennan is hosting a podcast series designed to help companies better form their online customer listening strategy and program. The free audio podcast series, produced in conjunction with American Marketing Association, is available now at

Podcast One: “Understanding the Benefits of a Multi-Channel Customer Listening Program -- Beyond Social Media”

“Companies are expressing growing interest in customer listening with the continued explosion of online consumer conversations about their company, brands, products, and service,” said Brennan. “This podcast is specifically-designed for companies that seek to establish an online customer listening program and need to better understand the benefits and challenges of “multi-channel” customer listening.”

Podcast Two: “Top 10 Voice of the Customer Insight Questions from Customer Generated Content”

“This podcast helps listeners understand the value of listening to the online consumer conversations about their company and to gain actionable customer insights to improve their marketing and operational performance,” Brennan said of the second in the podcast series. “In this podcast, I describe the top ten questions that businesses should be asking before implementing an online customer listening strategy and program. Listeners will learn how to take advantage of the valuable customer insights waiting to be harvested from social media as well as direct to company feedback.”

About Craig Brennan

Craig Brennan is an expert in leading companies to success through redefining their customer relationship strategies and improving their return on investment. Prior to serving as President and CEO of Overtone, Inc., Craig held a similar position at Brio Software Inc., where he led a company-wide transformation. His innovative strategies and thought leadership in customer relationship management helped return the company to profitable growth, resulting in the best overall operating performance for the company. Craig has held leadership positions at Tumbleweed Communications Corporation as president and CEO, senior vice president of the Customer Relationship Management Group at Oracle Corporation, and partner at Deloitte Consulting, where he built and led the Siebel-CRM practice. Craig earned an M.B.A. from Northwestern University's Kellogg School of Management and a B.A. degree from the University of Michigan.

About Overtone, Inc.

Overtone, Inc. delivers real-time customer intelligence to many of the world’s leading consumer brand companies including Microsoft, Yahoo!, and Continental Airlines. Overtone’s OpenMic® integrated listening system extracts actionable intelligence from unstructured customer-generated content. Overtone is funded by top-tier venture capital firms Dolphin Equity Partners and ABS Ventures. For more information, visit

Overtone is a trademark and OpenMic is a registered trademark of Overtone, Inc.


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