Kaplan Test Prep and uBoost Form Exclusive Partnership To Offer Students a More Engaging and Social Way to Experience SAT/ACT Prep

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Kaplan Test Prep's recognition program will feature customized badges, leader boards, and sharing options to drive practice exercise and test completion and ultimately test performance.

Through a collaboration with uBoost, the premier student recognition and rewards solution, secondary students studying for the SAT/ACT with Kaplan Test Prep will earn rewards as they progress through the Kaplan program. This partnership of two market leaders was announced today at the 2010 SIIA Ed Tech Industry Summit.

Recognizing that keeping students motivated to complete practice exercises is critical to SAT/ACT success, Kaplan Test Prep turned to uBoost to help provide positive incentives to reward activities that will lead to higher scores. With uBoost, students are recognized immediately for their progress with Facebook news alerts, digital badges, coveted spots on the leader boards, and points they can redeem for donations to charities of their choice.

Kaplan already has an existing partnership with uBoost to provide progress-based rewards to K-8 students enrolled in its after-school and online academic tutoring programs.

“Through our Kaplan Tutoring programs, we’ve seen that integrating rewards and recognition into the learning experience can greatly accelerate students’ progress, so we believe that adding a similar component to our SAT/ACT course will allow our test prep students to also benefit from the achievement boost that an integrated recognition program brings,” said Justin Serrano, Senior Vice President at Kaplan Test Prep. “We’ve been extremely pleased with the results and service we’ve seen from uBoost to date, so we chose to expand the partnership to benefit our high school students. Facebook sharing, charitable donations, exclusive badges and ‘Kaplan Experience Levels’ will help motivate students to do the hard work that is necessary to achieve their testing goals.”

Using uBoost’s groundbreaking online platform, students will be rewarded for their gains with automated badge and point awards. Students are rewarded immediately for their progress, earning points they can redeem for prizes or donations to charities of their choice. They choose rewards from uBoost’s continually updated online catalog, which offers thousands of options.

“We are excited to add Kaplan Test Prep to the growing list of leading education providers that have enhanced their offerings with our rewards and recognition platform. Connecting with relevant social groups and sharing activities is part of the daily fabric of today’s high school students’ lifestyles and by integrating with those networks, uBoost is increasing the relevancy and impact of achievement recognition for Kaplan Test Prep’s students,” said John Bower, CEO uBoost.

For more information, go to http://www.uboost.com or http://www.kaptest.com

About Kaplan Test Prep
Kaplan Test Prep (http://www.kaptest.com), a division of Kaplan, Inc., is a premier provider of educational and career services for individuals, schools and businesses. Established in 1938, Kaplan is the world leader in the test prep industry. With a comprehensive menu of online offerings and a complete array of books, Kaplan offers preparation for more than 90 standardized tests, including entrance exams for secondary school, college and graduate school, as well as professional licensing exams.

About uBoost
uBoost’s mission is to inspire students to perform at their highest academic level by surrounding them with motivational elements that foster recognition from teachers, tutors, parents and peers. Automated communication of incremental achievement via daily messaging to students and their parents and their social networks creates a positive feedback loop that builds the confidence and self-esteem that is necessary for intrinsic motivation to develop.

uBoost appreciates that students are unique – that they learn differently and that intrinsic motivation varies across subject areas. uBoost’s platform empowers students by recognizing their individual academic achievements through a point system and allowing them to choose from thousands of prizes, including contributions to over forty charitable organizations.

For more information about uBoost, call 808-377-4810 or visit:


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Dayna Itano
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