Call Tracking? There’s an App for That at Google Analytics Application Gallery, Mongoose Metrics Call Tracking on GA App Gallery

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Google Analytics Newly Launched App Store lists Mongoose Metrics Call Tracking for Marketers

Mongoose Metrics, an enterprise-level call tracking solutions provider, today announced its official inclusion in the Google Analytics (GA) Application Gallery. The Gallery, launched on May 5, 2010 with 38 applications, offers applications that help GA users identify ways to improve their web analytics. From the Google Analytics blog, “The App Gallery makes it easy for Google Analytics customers to find third party solutions which extend Google Analytics in new and useful ways.”

Mongoose Metrics’ was the first call tracking provider to integrate customers’ call tracking data into Google Analytics in 2007, allowing them to see phone call conversions next to clicks for a full view of conversions. Additionally, Mongoose Metrics is the only call tracking vendor offering keyword-level phone conversion tracking in Google Adwords.

Within GA’s App Gallery at users will find a diverse array of web analytics tools divided into 12 categories ranging from campaign and content management to e-commerce, email marketing, mobile solutions, search optimization and of course, phone call tracking.

“Mongoose Metrics is delighted to have our call tracking solution listed in the Google Analytics App Gallery,” says Bradley Reynolds, chief executive officer of Mongoose Metrics. He adds, “When you’re able to quantify the offline conversions resulting from your online marketing initiatives you have powerful data to take immediate action. Our clients generally find a 20 to 30 percent improvement in their ROI when they implement call tracking. We also appreciate our long partnership with Google and feel that both parties have provided combined-value to customers trying to understand and quantify conversions. ”

More from the GA blog: “The gallery contains applications that extend Google Analytics in new and exciting ways. They are solutions that help analysts, marketers, IT teams and executives get more out of Google Analytics.”

About Mongoose Metrics
Mongoose Metrics is a privately-held company based in Independence, Ohio and was founded in 2007 by information technology and telecom veterans, Stephen Abbey, Bradley Reynolds and Jeff Tirey. Mongoose Metrics is the authority for exposing what happens before, during and after phone conversations to assist clients with actionable data for quick and effective marketing spending. The company developed the industry’s first patent-pending phone call tracking technology which integrates phone call reports into third party web analytics packages such as Webtrends™, Google Analytics™ and Omniture SiteCatalyst.™ The company’s innovations also include keyword level tracking solutions for online marketers who need to understand what paid search (PPC) traffic is driving phone calls. In 2010, the company expanded its service coverage area to Canada and the United Kingdom. For more information about Mongoose Metrics products and services visit or call 1.877.784.0496.

About Call Tracking
Call tracking is one method of lead generation measurement that brings substantial and highly measurable insight to the issue of understanding online-to-offline (web-to-phone) conversions. It enables clients to migrate from merely tracking the number of phone calls they receive from online advertising campaigns to understanding each caller’s online behavior and buying persona.

Call tracking (with local or toll-free numbers) enables businesses to answer formerly mysterious marketing questions such as:

  • Do my Web marketing campaigns generate phone calls?
  • Do these phone calls generate revenue?
  • Do certain pages or sections of my website cause visitors to pick up the phone? Do they take action over the phone?
  • Do prospects who call end up back on the site? Do they end up purchasing online?

More importantly, call tracking allows businesses to calculate financial success for every form of advertising they are paying for. With call tracking, marketers now have an increasingly powerful tool to not only measure -- but also analyze -- offline conversions (phone calls) to more effectively determine success and make informed spending decisions.


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Kathleen Colan
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