New York (PRWEB) May 25, 2010
Today, going green is an indication of a company’s social responsibility. But increasingly, going green is also about making green, as companies who purchase products from other companies (B2B), mandate green product purchases. So how does a company know if it’s green, and determine steps it should take to promote this advantage in their marketing strategy?
A new website http://www.B2BGreenMarketing.com features a list of questions to help companies evaluate their “greenness.” The site also connects visitors with other interactive quizzes that probe even deeper into being green. Visitors can also read a case study of how a leading steam boiler manufacturer used their “Green” advantages to launch a highly-successful marketing campaign.
The questions on http://www.B2BGreenMarketing.com help businesses look for “Green” areas in their business operations and products. Questions on the site ask businesses to look at areas where their company is reducing energy consumption including manufacturing, distribution, and product usage. It also asks the important question: What steps has the company taken to effectively market these Green benefits?
“Today, more companies than ever are mandating the purchase of Green products for their business, so communicating a green message has never been more important for companies who do business them,” said Bob Lipp, CEO of Marcomm Group, the integrated marketing agency behind the green marketing success featured on the site. “These companies range from global giants, such as Pepsico, to smaller, socially-responsible companies that recognize the importance of saving energy, conserving resources, and reducing pollutants.”
To take advantage of this growing marketplace, companies selling building materials and other industrial products used in infrastructure, facilities operations, and processing departments are developing products that feature “Green” benefits.
“Going ‘Green’ should never be trivialized and, when relevant, should be front and center in a company’s marketing message,” added Lipp. “Businesses that produce products for other businesses in an environmentally responsible manner are serving many interests. They are serving their business, the business’s customer, and all those consumers who benefit from cleaner air, cleaner water, and resource conservation. And that’s worth telling people about.”