New York, NY (PRWEB) May 23, 2010
American technology company QderoPateo has secured a global partnership with the Manchester-based digital marketing agency Hidden Creative. Through the partnership, Hidden Creative's newly formed division named Augmented Experience will be able to provide its clients with QderoPateo's state-of-the-art augmented reality marketing solutions.
QderoPateo is the pioneer of a ground-breaking technology called 'articulated naturality' and Augmented Experience will assist the company in educating the UK audience about this while also introducing it to Britain. Articulated naturality has been devised to take augmented reality - which pushes the boundary of what's real and what's computer generated by enhancing what is seen and heard - to its next level.
Augmented reality works by merging the real world and the virtual world with the images being depicted on a user's computer, kiosk system or smart phone. Articulated naturality takes these capabilities further by enhancing and tailoring a user's experience by using QderoPateo’s Sense Engine Technology.
This will provide the latest media device - QderoPateo's new handheld device called Ouidoo Gaian Scene or an 'enhanced' Smartphone - with the ability to understand the ‘scene’ and interpret objects and places before relaying appropriate virtual information. The Ouidoo Gaian was unveiled earlier this year conjunction with the opening of the Shanghai World Expo in April.
"QderoPateo and Augmented Experience are committed to bring a best of breed augmented reality mindset to the market,” said Matt Gaines, co-founder of Qdero Pateo. "This strategic partnership will expand our reach into the UK market while providing our customers with the cutting edge technology solutions they need to support their organizational objectives today, tomorrow and into the future".
Headquartered in New York City, QderoPateo is a developer and provider of mobile augmented reality entertainment, business and lifestyle solutions. The company was founded last year by Steve Chao and Matt Gaines.
"This partnership will ensure that Hidden Creative's Augmented Experience team helps drive this technological revolution in conjunction with QderoPateo,” said Hidden Creative technical director Matt Trubow. The marketing potential of both augmented reality and articulated naturality is truly immense.”
"For example, I could stand in the centre of any city in the world and decide that I want to buy a specific product,” said Trubow. "I could then use an augmented reality-enabled application which would allow me to point my smart phone at specific businesses which would result in overlays of search engine information. But if I were armed with an articulated naturality capable device in the same situation, a virtual concierge would appear on the sidewalk in front of me through the smart phone’s camera view. The concierge would then walk me to the best business for my requirements and perhaps tell me about the venue, what feedback it has received and any special offers that are available."
Hidden Creative founded its Augmented Experience division in February to ensure that its clients have access to bleeding edge marketing techniques like 'augmented reality' and ‘articulated naturality’. For more information about Hidden Creative’s new Augmented Experience division log onto http://www.augmentedexperience.com or phone 0161 605 0841.
QderoPateo is a pioneering global developer and provider of mobile augmented reality entertainment, business and lifestyle solutions that enhance the quality of life for users around the world. The company’s U.S. headquarters is located in New York, NY, with offices in Shanghai and the United Kingdom. For more information, visit http://www.qderopateo.com.