1 in 3 Online Entrepreneurs are Over the Age of 50: National Small Business Week Survey

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Almost a third (31%) of online entrepreneurs today are 50 years or older, revealed a national survey of 25,000 business by the small business website company CityMax.com. Released to mark National Small Business Week, the study also found that the morning newspaper has become almost irrelevant to small business owners.

A Snapshot of America's Entrepreneurs Online

To kick off National Small Business Week, we wanted to share our findings on what today’s online entrepreneur is thinking.

Almost a third (31%) of online entrepreneurs today are 50 years or older, revealed a national survey of 25,000 business by the small business website company, CityMax.com. Released to mark National Small Business Week, the study also found that the morning newspaper has become almost irrelevant to small business owners, with 48% going online immediately after waking (compared to just 3% reading print news).

“We’ve seen a recent surge in older entrepreneurs making their own websites,” said Dean Gagnon, Chief Evangelist and President at CityMax.com. “To kick off National Small Business Week, we wanted to share our findings on what today’s online entrepreneur is thinking.”

The survey found California to be the most entrepreneurial state online (12.3% of those polled), followed by Texas (8.4%) and Florida (7.0%). Two thirds of online businesses had no paid employees, and two in five generated a household income upwards of $75,000. Surprisingly, half (51%) of online businesses claimed that they were not negatively affected by the past year’s recession.

Other notable trends included the majority of online entrepreneurs foregoing long work hours, in favor of more efficient websites using tactics such as Search Engine Optimization (SEO). Social media marketing is also currently at the forefront of small business owners’ minds, yet very few are monitoring their online reputations (28%) or have begun any social media campaigns (19%).

For the full survey and more information, visit: http://www.CityMax.com/SmallBusinessWeek.htm

About CityMax.com
CityMax.com is an easy-to-use online business website builder company that empowers entrepreneurs by providing them with the tools and education to achieve their dreams. Since 1999, hundreds of thousands of websites have been built using our technology. With our all-in-one website builder solution, customers can create a complete online store without ever having to learn design or computer programming. In January 2010, CityMax.com awarded the 1st annual Homepreneur of the Year award to Marco Barberini for the top home-based business in North America. CityMax.com is built on an award-winning culture, employing 36 staff and two directors of greetings (DOGs) named Jack and Farley. Visit: http://www.CityMax.com.

About National Small Business Week
Every year since 1963, the President of the United States has proclaimed National Small Business Week to recognize the contributions of small businesses to the economic well-being of America. As part of National Small Business Week, the U.S. Small Business Administration recognizes this special impact made by outstanding entrepreneurs and small business owners. In 2010, National Small Business Week will honor the estimated 27.2 million small businesses in America.

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