Automotive Products Leader To Join Advisory Board Of Lap Belt Cinch, Inc

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A "Technical Voice" Joins Lap Belt Cinch...

Lap Belt Cinch, Inc. (LBC), developer of the CG-Lock technology and maker of the proprietary, crash tested CG-Lock and SeatSnug aftermarket devices for enhancing performance of seat belts to enhance user safety, announced today that Chris Theodore has been appointed to the LBC Executive Advisory Board. Theodore is a former automotive executive and is now President of Theodore & Associates, a business consulting organization.

Theodore served as CEO (2008-2009) and Vice Chairman (2005-2008) of Saleen Incorporated and ASC Incorporated. From 1999-2005, he was with Ford Motor Company, where he served as Vice President Advanced Product Creation; Vice President North American Product Development and Vice President Large and Luxury Cars. From 1971-1999, he held engineering and/or product development positions, including key management posititions, with Chrysler Corporation, American Motors, Cars & Concept, Inc., General Motors and Ford. He possesses a BSME and MSME from the University of Michigan and an MBA from Michigan State University.

In welcoming Theodore on board, Chuck Carter, CEO of LBC stated, “We are extremely pleased to have Chris join our team. He is a dynamic individual, with a proven record of success, who is highly regarded and respected in the auto industry. Because of his strong technical and management background, he will be a technical voice on our Advisory Board and will bring broad-based technical and management insight, vision and guidance to our management team as we seek to expand the market for our CG-Lock and SeatSnug products and as we seek to gain recognition for the original equipment versions of our technology with automotive companies.”

In joining the LBC Executive Advisory Board, Theodore stated “Based upon my many years of high level technical and management experience in the auto industry, I have concluded that the CG-Lock technology represents an important advance in automotive safety. I look forward to bringing my technical, management and industry expertise to bear in assisting management and in expanding the market applications for such a revolutionary technology. I am also please to associate with a management team and an Advisory Board dedicated to improving automotive safety.”

The CG-Lock improves overall seat belt performance to enhance driver control and to enhance the safety and comfort of the user. The CG-Lock was originally developed as an aftermarket product for the performance driving market and was used by stunt drivers in the racing scenes of several recent motion pictures, including James Bond’s Quantum of Solace and National Treasure II

SeatSnug, LBC’s first consumer oriented aftermarket product, is initially being targeted to enhance the safety, stability and comfort of children riding in booster seats. By maintaining the seat belt in position at the time of an accident, SeatSnug optimizes seat belt performance to reduce the risk of injury to children. Crash tests have also validated SeatSnug for use by older post booster seat children and adults. LBC plans to introduce an adult version of Seatsnug in 2010. Recipient of The National Parenting Center Seal of Approval and featured on ABC and the Fox News TV channels, SeatSnug is now available in a growing number of retail locations around the U.S. as shown on its website at

Lap Belt Cinch, Inc. is the developer and patent holder of CG-Lock technology. Its aftermarket products, the CG-Lock and SeatSnug, are designed to enhance driver control, improve safety, reduce the risk of injuries in vehicular accidents and save lives. The CG-Lock has been certified for SCCA events and used widely by the Hollywood stunt industry. SeatSnug has been featured on ABC and the Fox News TV channels and is being promoted to enhance the safety of children, with a particualr emphasis on enhancing the safety of children riding in booster seats, who are not safely secured by the regular seatbelt attachment.


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Kirstie Thomas
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