Primary Wave Music And Motel 6 Launch "Motel 6 Rock Yourself To Sleep Tour" Sponsored by & Dunder Mifflin

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Primary Wave Music one of the largest music publishing and marketing companies in the United States and Motel 6, known for offering a clean, comfortable room for the lowest price of any national chain, announced today the launch of the inaugural "Motel 6 Rock Yourself To Sleep Tour" sponsored by and Dunder Mifflin.

Primary Wave Music one of the largest music publishing and marketing companies in the United States and Motel 6, known for offering a clean, comfortable room for the lowest price of any national chain, announced today the launch of the inaugural "Motel 6 Rock Yourself To Sleep Tour," an extension of their highly successful "Rock Yourself To Sleep" campaign which offers free lodging to touring bands. The 42-city national tour kicks off June 10th in Altoona, PA.

Fearless Records recording artist Every Avenue will headline, with special guests Sing It Loud, The Secret Handshake and There For Tomorrow. Three additional bands will win an opening slot on the tour by entering the "Rock Yourself To Sleep Tour Contest" running online at    

Sponsoring the tour are, the nation's leading bedding tele-retailer and regional paper and office supply distributor Dunder Mifflin. All bands will receive free lodging provided by Motel 6 throughout the entire run of the tour.

"This tour is an extension and part of the natural progression of our 'Rock Yourself To Sleep' brand", noted Devin Lasker, Partner/Chief Imagination Officer for Primary Wave. "What started as a campaign offering some very deserving bands free lodging, has very quickly turned into our own 42-city, national tour. We look forward to building the "Motel 6 Rock Yourself To Sleep Tour" into one of the most powerful brands in the touring business".

"We are proud to kick-off this collaborative effort aimed at gaining maximum exposure for young bands to their fan base," said Olivier Poirot, CEO of Accor North America, Motel 6 and Studio 6. "We are happy to support the cause by providing these musicians with a clean, comfortable place to rest after each of their nationwide shows."

"A great night's sleep is crucial for musicians to keep up their endurance and energy as they tour," said Adam Blank, Chief Operating Officer, " is excited to support these musicians and music-lovers alike as they conquer rock-n-roll, one city at a time."

Tour Dates
6/10 Altoona, PA    
6/22 Tempe, AZ    
7/3 Denver, CO    
7/15 Orlando, FL    
6/11 Allentown, PA    
6/23 Pomona, CA    
7/5 Omaha, NE    
7/16 Atlanta, GA
6/12 Poughkeepsie, NY    
6/24 Los Angeles, CA    
7/6 St. Paul, MN    
7/17 Raleigh, NC
6/13 Pittsburgh, PA    
6/25 San Diego, CA    
7/7 Chicago, IL    
7/18 Virginia Bch, VA
6/15 St. Louis, MO    
6/26 Fresno, CA    
7/9 Memphis, TN
7/20 New York, NY
6/16 Tulsa, OK    
6/27 Sacramento, CA    
7/10 Nashville, TN
7/21 Towson, MD
6/17 Austin, TX    
6/28 San Fran, CA    
7/11 Columbia, SC
7/22 Long Island, NY
6/18 Houston, TX    
6/29 Portland, OR    
7/12 Jacksonville
7/23 Philly, PA
6/19 Dallas, TX    
6/30 Seattle, WA    
7/13 Tampa, FL    
7/24 Worcester, MA
6/20 Lubbock, TX    
7/2 Salt Lake City, UT    
7/14 Ft Laud. FL    
7/25 Albany, NY
7/26 Buffalo, NY                            
7/28 Cleveland, OH                                        
7/29 Grand Rapids, MI

About Primary Wave
Primary Wave is one of the largest music publishers and music marketers in the United States. It is a global music company that markets its unique repertoire, which includes an interest in the Beatles songs written by John Lennon, the catalogs of Kurt Cobain/Nirvana, Steven Tyler/Aerosmith, Daryl Hall & John Oates, Robert Lamm, Jimmy Pankow, and Lee Loughnane of the band Chicago, Maurice White (Earth, Wind & Fire), Steve Earle, Lamont Dozier, Daniel Johnston, Steven Curtis Chapman, Holly Knight, Sara and Janna Allen, Justin Furstenfeld/Blue October, Six Degrees, Marvin Hamlisch, The Matrix music production team, Tennessee Ernie Ford and approximately 3,000 titles from a major film music publishing catalog as well as a 50% interest in the original music company Think Music, a joint venture with Pulse Music. In addition, Primary Wave has co-publishing deals with The Airborne Toxic Event, Anberlin, Saving Abel, Shwayze, Albert Hammond jr, New Boyz, John Forte, The Boxer Rebellion, Matt Serletic and Emblem Music Group, Saxon Shore, Steve Morales, Taddy Porter, Patrick Davy, The HitterZz, L.P. and Delfina as well as marketing and administration agreements with Def Leppard, Graham Parker, Katrina and The Waves, Reveille, Valley Lodge, Evolution Entertainment/Twisted Pictures, QED, Team Baby Entertainment, Andy Razaf, Reggie Watts, Ray J and Gregg Allman. Primary Wave is based in New York with offices in Los Angeles and Austin, Texas. For more information, visit

About Motel 6
Motel 6 offers the lowest price of any national chain at more than 1,000 company-owned and franchised locations throughout the United States and Canada. For 24 years, Motel 6 has used the tagline, "We'll leave the light on for you®," earning the chain the highest brand recognition in the economy lodging segment. Motel 6 was the first national pet friendly chain, welcoming pets since 1962. Standard amenities include free local phone calls, no long distance access charges, free morning coffee, data ports, Wi-Fi Internet access and cable channel line-up with premium channels including HBO, ESPN/ESPN2, and CNN. Most locations offer swimming pools and guest laundry facilities. For more information, visit

About 1800Mattress
Founded in 1976, is the nation's leading bedding tele-retailer. We enable consumers to select from a vast array of mattresses, box springs and bedding accessories by phone and the Internet ( 24 hours a day, seven days a week

About Dunder Mifflin
Dunder Mifflin Inc. is a micro-cap regional paper and office supply distributor with an emphasis on servicing small-business clients. With a corporate office in New York City, Dunder Mifflin has branches in Albany, Utica, Scranton, Akron, Camden, Nashua and Yonkers.

Dunder Mifflin Inc. provides its customers quality office and information technology products, furniture, printing values and the expertise required for making informed buying choices. We provide our products and services with a dedication to the highest degree of integrity and quality of customer satisfaction, developing long-term professional relationships with employees that develop pride, creating a stable working environment and company spirit.

Dunder Mifflin is now a division of Sabre Corp.

For more information on the participating bands visit:
Every Avenue:
Sing It Loud:
The Secret Handshake:
There For Tomorrow:

Media contact:
Tracy Zamot


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Devin Lasker
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