D&AD Has Many Loves -- But Eyes for Only One Canadian

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Underline Studio is the only Canadian design firm chosen to be included in the prestigious D&AD Design Annual, a British publication that celebrates the best design in the world.

Underline Studio (http://www.underlinestudio.com) is pleased to announce that it is the only Canadian design firm chosen to be included in the prestigious D&AD Design Annual, a British publication that celebrates the best design in the world. Honourees will be feted at a gala ceremony and dinner in London, England, on June 3, 2010.

The D&AD Awards (http://awards.dandad.org) are a rigorously judged and highly selective international competition that honour the best creative work from around the world. Recognised the world over as having the final word on true creative achievement, typically 20,000 works are judged. This year, only 68 entries for graphic design were selected, with Underline as the only Canadian design firm chosen to be included in the annual. “We are thrilled by this award,” says Fidel Peña, Principal, Underline Studio. “It is an honour to see our name among well-known graphic design firms from around the world, but we are especially proud to be the only Canadian firm chosen.” The jury panel for the graphic design category was made up of industry leaders Jonathan Ellery, Michael C Place, Paul West, Fraser Muggeridge and Mark Lester.

Underline’s chosen entry, entitled “Ben Weeks Has Many Loves,” is indicative of the sophisticated, clever design that Underline has become known for. The piece, a double-sided poster that folds into a self-promotional mailer, was created for Toronto-based illustrator Ben Weeks (http://www.benweeks.ca/). In collaboration with Ben, Underline developed the concept and design behind the mailer. For one side of the poster, Underline had Ben illustrate his favourite things, including his dream clients, in his signature quirky style. When sending the promo out, Ben hand-circles the addressee, giving each one of the mailers a very personal touch. The reverse side of the poster, features a customized typeface, crafted from segments of hearts, that reads “Ben Weeks Has Many Loves.”

Printed with just one ink, a fluorescent purple pantone, on an uncoated stock, the poster folds down to fit into a square envelope. Ben Weeks explained that upon sending it out, “immediately the poster generated many leads, some great new projects (from existing and new clients) and a lot of goodwill. As a long-term branding initiative the poster was right on target.” An appreciative Ben Weeks pronounced, “I was lucky to work with one of the hottest design companies in Canada – Underline Studio.”

About Underline
Underline Studio is a design firm based in Toronto that specializes in classic, sophisticated design. Underline has gained international recognition for creating intelligent and engaging design solutions for clients such as Dyson Canada, Harry Rosen, the Young Centre for the Performing Arts, the University of Toronto, Prefix Institute of Contemporary Art and Random House Canada. Underline’s work has been widely recognized, including golds from the Advertising and Design Club of Canada, Graphis and the National Magazine Awards and citations from Communication Arts, the New York Art Directors Club, the New York Type Directors Club, Creative Review, the American Institute of Graphic Arts and Applied Arts.

About D&AD
D&AD has celebrated and nurtured outstanding work in design and advertising since 1962. Year on year the D&AD Annual showcases the very best work and continues to provide an unrivalled source of creative inspiration. D&AD is about brilliant commercial creativity, wherever and however it’s produced. With 25 specialist juries, the best people in each specific field judge and award the work according to D&AD’s set criteria.


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Elizabeth Brandt
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