Xlibris Releases Trumping the Red Queen

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New Book Discusses the Essence of Innovation and Survival

Xlibris, the world’s leading print-on-demand self-publishing services provider, announced today the release of Trumping the Red Queen: Using a new card from the deck of creativity and innovation, a new book authored by Ralph M. Frid, Ph.D.

Laced with detailed examples and graphs, Trumping the Red Queen is a comprehensive guide that examines ways to overcome the obstacles and complexity of innovation. It describes how a new form of adult learning can be used to enhance creative output in ways that promotes the survival of small groups that compete in challenging markets.

Trumping the Red Queen is composed of three specific parts. Part One explains how the character and history of innovation is one that has many fascinating turns and twists. The historical perspective shows how a journey into creativity is similar to taking a trip down a “rabbit hole” of innovation. Just like Alice, many who have made the journey found that Wonderland wasn’t as orderly and stable as they expected; Part Two explains how elements of learning, creativity, and human behavior can be used to trump the disorder and chaos which are often associated with innovative pursuits; and Part Three demonstrates how the trump card can be used to improve the creative potential of a small group – any small group, or even the potential of many groups that operate within a large organization. The reader is inspired to see just how a new form of learning can combine with creativity to vastly improve an organization’s ability to survive in today’s complex and chaotic world.

Readers who wish to order a copy of Trumping the Red Queen: Using a new card from the deck of creativity and innovation are encouraged to visit Xlibris.com, or call toll free (888) 795-4274.

About the Author
Dr. Frid helped many Fortune 100 companies cope with the challenges of emerging technologies over the past three decades and, in the process, has earned numerous awards for his work. He holds a Bachelors degree in Systems Engineering and a Masters in Management from the University of Redlands, and a doctorate in Human and Organizational Systems from Fielding Graduate University. He has spoken internationally on pitfalls and perils that are often associated with the unpredictable nature of developing new technology.

Trumping the Red Queen * by Ralph M. Frid, Ph.D
Using a new card from the deck of creativity and innovation
Publication Date: May 19, 2010
Trade Paperback; $23.99; 400 pages; 978-1-4500-7454-4
Trade Hardback; $34.99; 400 pages; 978-1-4500-7455-1

Members of the media who wish to review this book may request a complimentary paperback copy by contacting the publisher at (888) 795-4274 x. 7479. To purchase copies of the book for resale, please fax Xlibris at (610) 915-0294 or call (888) 795-4274 x. 7879.

For more information on self-publishing or marketing with Xlibris, visit http://www.Xlibris.com . To receive a free publishing guide, please call (888) 795-4274.

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