The Consumer Experience of Auto Insurance Online: Traditional Carriers Catching Up

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The Hartford tops New Ranking of Auto Insurance Web Sites

The process bristles with potential annoyances, from entering vehicle information to off-putting personal questions. The sites at the top of our list are practicing what we consider hyper usability.

Leading web researchers Change Sciences Group released an all new 70 page report ranking the web sites of 17 top auto insurance carriers for ease-of-use, content quality, use of social media and persuasiveness.

The top three sites overall are The Hartford, Liberty Mutual and Progressive.

To jump an overview of the report visit: http://www.ChangeSciences.com/Reports/Auto-Insurance-Online-Sales-Benchmarks.

“Getting the online rate quote process right is notoriously hard,” said Pamela Pavliscak, a Change Sciences partner, and one of the authors of the report. “Consumers who are shopping primarily on price are put through a grueling series of forms. The process bristles with potential annoyances, from entering vehicle information to off-putting personal questions. The sites at the top of our list are practicing what we consider hyper usability, with a laser focus on reducing user effort and persuasiveness.”

The complete list of sites included in the research follows: 21st Century, AAA California, Allstate, Amica, Esurance, Farmers, GEICO, GMAC Insurance, Liberty Mutual, LowerMyBills.com, Nationwide, Progressive, Safeco, State Farm, The Hartford, Travelers, and Unitrin Direct.

The new report is based on Change Sciences’ Kantuit(TM) interactive user experience modeling technology and process. Kantuit makes it possible to compare the user experience of alternative interactive designs and identify best practices in a way that is not possible using other approaches.

Visit the Change Sciences site to download the report fact sheet for details on auto insurance user experience trends, sample user experience metrics, charts and details about the full 70 page report: http://www.ChangeSciences.com/Reports/Auto-Insurance-Online-Sales-Benchmarks.

About Change Sciences Group
Change Sciences was founded in 2000 to bring advanced user experience research methodologies to the web. The results produced by its Kantuit(TM) interactive user experience modeling technology have are regularly used by the world’s top companies to improve how prospects, customers, and employees experience interactive applications.

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Rhonda Mills
Change Sciences Group
888-864-1160 x731

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Rhonda Mills
Change Sciences Group
888-864-1160 ext. 731
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