Florham Park, NJ (PRWEB) May 25, 2010
OTC Perspectives, Inc., the leading conference, training and publishing company for over-the-counter (OTC) marketing, honored the winners of the 2nd annual OTC National Advertising Awards, presented in conjunction with the OTC National Conference, May 18-19, in Philadelphia, PA. The award winners were announced at the OTC National Advertising Awards reception, on the night of May l8, at the Penn’s Landing Hyatt in Philadelphia.
Leading healthcare companies and brands were honored at the awards reception which showcased the best OTC marketing and advertising campaigns with Gold, Silver, and Bronze awards across eight categories. Brands among the winners included Vicks, Pepto Bismol, Prilosec , Theraflu, Triaminic, Durex, and Zyrtec. For a complete list of award winners please see refer to the bottom of this page or visit the 2010 OTC Advertising Awards Website.
Delegates who attended the OTC National Conference determined the winners for Best Branded TV and Best Branded Print Campaign awards and an independent expert judging panel determined award winners for the other categories.
The 2010 OTC National Advertising Award Winners are… (Award, Brand, Company, Agency)
Gold Vicks, Procter & Gamble, Publicis NY
Silver Prevacid , Novartis Consumer Health, Ferguson (CommonHealth)
Bronze Pediasure, Abbott Nutrition, Abelson-Taylor
Gold Pepcid, McNeil Consumer Healthcare, JWT
Silver Lamisil, Novartis Consumer Health, Saatchi & Saatchi
Bronze Peptol Bismol, Procter & Gamble, Publicis NY
*Voted on by Delegates at the 2010 OTC National Conference
Gold Vicks Nyquil, Procter & Gamble, Publicis NY
Silver Zyrtec, McNeil Consumer Healthcare, JWT
Bronze Claritin, Schering-Plough, Euro RSCG Tonic
Gold Vicks Nyquil, Procter & Gamble, Bridge Worldwide
Silver Triaminic, Novartis Consumer Health, Saatchi & Saatchi
Bronze Durex, SSL Americas, Inc/Durex, Saatchi & Saatchi Wellness
Point of Sale
Gold Prilosec, Procter & Gamble, Saatchi & Saatchi
Gold Pepto Bismol, Proctor & Gamble, Lapiz
Gold Theraflu, Novartis, Saatchi & Saatchi
Gold Triaminic, Novartis, Saatchi & Saatchi
The OTC National Conference is designed to provide OTC marketers with an opportunity to learn from industry thought leaders and discuss the latest innovations in the industry. Attendees benefit from case studies, new market research, media & marketing gurus and networking opportunities. This year's keynote addresses included Jeff Arnold, Founder of Web MD and Chairman of Sharecare; Dr. Jan-Benedict Steenkamp, author of the book “How to Meet the Store Brand Challenge;” and Jim Joseph, President of Lippe Taylor Brand Communications and author of the new book “The Experience Effect.” For conference information, please visit our Website, http://www.OTCPerspectives.com or call Debra Sander at (973) 377-2106 ex 221.
OTC Perspectives, Inc. is the leading conference, training and publishing company specializing in the analysis of over-the-counter (OTC) healthcare product marketing. It is our goal to serve as the premier information exchange forum for OTC marketing thought leaders with the publication of OTC Perspectives magazine as well as through attendance at our Conference Series.