2010 OTC National Advertising Award Winners Announced

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Major healthcare brands honored at OTC National Advertising Awards Reception, May 18, 2010 at the Penn’s Landing Hyatt in Philadelphia.

2010 OTC Advertising Awards

OTC Perspectives, Inc., the leading conference, training and publishing company for over-the-counter (OTC) marketing, honored the winners of the 2nd annual OTC National Advertising Awards, presented in conjunction with the OTC National Conference, May 18-19, in Philadelphia, PA. The award winners were announced at the OTC National Advertising Awards reception, on the night of May l8, at the Penn’s Landing Hyatt in Philadelphia.

Leading healthcare companies and brands were honored at the awards reception which showcased the best OTC marketing and advertising campaigns with Gold, Silver, and Bronze awards across eight categories. Brands among the winners included Vicks, Pepto Bismol, Prilosec , Theraflu, Triaminic, Durex, and Zyrtec. For a complete list of award winners please see refer to the bottom of this page or visit the 2010 OTC Advertising Awards Website.

Delegates who attended the OTC National Conference determined the winners for Best Branded TV and Best Branded Print Campaign awards and an independent expert judging panel determined award winners for the other categories.

The 2010 OTC National Advertising Award Winners are… (Award, Brand, Company, Agency)

Print*
Gold    Vicks, Procter & Gamble, Publicis NY
Silver    Prevacid    , Novartis Consumer Health, Ferguson (CommonHealth)
Bronze    Pediasure, Abbott Nutrition, Abelson-Taylor

TV*
Gold    Pepcid,    McNeil Consumer Healthcare,    JWT
Silver    Lamisil,    Novartis Consumer Health, Saatchi & Saatchi
Bronze    Peptol Bismol, Procter & Gamble, Publicis NY
*Voted on by Delegates at the 2010 OTC National Conference

Integrated
Gold    Vicks Nyquil,    Procter & Gamble, Publicis NY
Silver    Zyrtec, McNeil Consumer Healthcare, JWT
Bronze    Claritin, Schering-Plough,    Euro RSCG Tonic

Digital
Gold    Vicks Nyquil,    Procter & Gamble, Bridge Worldwide
Silver    Triaminic, Novartis Consumer Health, Saatchi & Saatchi
Bronze    Durex, SSL Americas, Inc/Durex, Saatchi & Saatchi Wellness

Point of Sale
Gold    Prilosec, Procter & Gamble, Saatchi & Saatchi

Multicultural    
Gold    Pepto Bismol, Proctor & Gamble, Lapiz

Radio
Gold    Theraflu, Novartis, Saatchi & Saatchi

Website
Gold    Triaminic, Novartis, Saatchi & Saatchi

The OTC National Conference is designed to provide OTC marketers with an opportunity to learn from industry thought leaders and discuss the latest innovations in the industry. Attendees benefit from case studies, new market research, media & marketing gurus and networking opportunities. This year's keynote addresses included Jeff Arnold, Founder of Web MD and Chairman of Sharecare; Dr. Jan-Benedict Steenkamp, author of the book “How to Meet the Store Brand Challenge;” and Jim Joseph, President of Lippe Taylor Brand Communications and author of the new book “The Experience Effect.” For conference information, please visit our Website, http://www.OTCPerspectives.com or call Debra Sander at (973) 377-2106 ex 221.

OTC Perspectives, Inc. is the leading conference, training and publishing company specializing in the analysis of over-the-counter (OTC) healthcare product marketing. It is our goal to serve as the premier information exchange forum for OTC marketing thought leaders with the publication of OTC Perspectives magazine as well as through attendance at our Conference Series.

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