Boston, MA (PRWEB) May 25, 2010
The next in a series of educational webinars sponsored by ideaLaunch will be held on May 27th at 1:00 pm Eastern. Byron White, CEO of ideaLaunch, will be joined by guest speaker Meg Walker, director of online marketing for PRWeb, the online news release service of Vocus. During this advanced webinar, attendees will learn about building an SEO Press Release strategy to support and enhance a content marketing program.
"I am a big fan of Byron White's content marketing webinars! Each time I attend one I get clear, actionable advice that I can put in practice right away," said Meg Walker of PRWeb. "I am honored that Byron asked that I share recommendations for leveraging online press release magic to support a content marketing strategy."
The thirty-minute online webinar will teach attendees how to:
- Create press releases that engage both readers and search engines
- Go beyond press release writing and create a press release strategy
- Measure results of press releases to discover what's working with your readers
Attendance is free to anyone who registers at ideaLaunch.com. Attendees will also receive free copies of Byron White's book, 101 Content Marketing Tips.
ideaLaunch is a content marketing agency that offers content creation, content optimization and content testing services. ideaLaunch has perfected the art of learning what customers want and need to know, and the science of delivering it to them in an engaging way. Using proprietary technology ideaLaunch makes SEO easy and helps track the impact of content projects -- all 100% original and 100% satisfaction guaranteed.
PRWeb is recognized as a leading online news and press release distribution service worldwide. Since 1997, PRWeb has been changing the way businesses, marketing departments and public relations firms think about press releases. PRWeb was the first company to develop a distribution strategy around direct-to-consumer communication and to build and offer a platform for search engine optimized press release distribution. PRWeb is an online news distribution service of Vocus, Inc., a leading provider of on-demand public relations management software.