Social Media Will Compliment World Cup Buzz says Sony Ericsson

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Social Media will be a major factor in escalating the development of anticipation and excitement in the run up to the FIFA World Cup™ 2010 according to Sony Ericsson.

The real-time nature of social media will without doubt add to the excitement and hype around the World Cup, both in the lead up to it and during the tournament itself. It will be interesting to see if any dark horse teams of the tournament can steal the show through online conversation.

Social Media will be a major factor in escalating the development of anticipation and excitement in the run up to the FIFA World Cup™ 2010 according to Sony Ericsson.

Social Media sites such as Facebook, Twitter and YouTube all give fans the ability to communicate and collaborate with others, building hype and sharing information. Social media creates a sphere where fans of all ages can collaborate and debate with each other about games, players and teams. Users can anticipate the next game whilst exchanging views and interests in a common environment.

The real-time element of social media allows for any interest and hype generated by social networks to evolve and develop naturally as and when news updates transpire. As such, the fans that use social networks are likely to find this year's World Cup in South Africa a far more engaging tournament, where there will always be something new to discuss.

A spokesperson for Sony Ericsson said: "The real-time nature of social media will without doubt add to the excitement and hype around the World Cup, both in the lead up to it and during the tournament itself. It will be interesting to see if any dark horse teams of the tournament can steal the show through online conversation."

Sony Ericsson has recently rewarded its fans through both the Sony Ericsson South African Wave and also the Sony Ericsson Facebook page, by offering them the chance to win the official match balls to be used at this year's FIFA World Cup™ in South Africa, as well as a number of other prizes through Facebook such as its flagship handset, the Xperia™ X10. Fans can also keep an eye out for other competitions on the Sony Ericsson YouTube channel.

Sony Ericsson creates innovative, sophisticated and inspirational phones and accessories, designed with each individual's fun and entertainment in mind. Sony Ericsson seeks to help each user see things differently, to be at the centre of countless everyday moments and make them extraordinary, to create an inspiring friend for everyone so that they can find beauty in the unexpected.

For more information, please visit http://www.sonyericsson.com, or alternatively, engage with Sony Ericsson through any of the following social networks:

Sony Ericsson Facebook: http://www.facebook.com/sonyericsson
Sony Ericsson YouTube: http://www.youtube.com/sonyericsson

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