Paper Directories Add Online Function: Bigger, Better, Faster

Share Article

7Mainstreet (http://www.7mainstreet.com), the online directory that connects businesses to consumers, signed a non-exclusive agreement with Anderson Directory Sales, a major seller of national print directory advertising. Under the sales and marketing agreement, Anderson will serve as one of 7Mainstreet’s sales and marketing arms for the print directory market and as a National Sales channel for their online directory.

Many of our clients are currently underserved by online providers. We are impressed that 7Mainstreet gives more sales, technical, and marketing support than their competitors. We at Anderson feel that this is also an excellent platform for CMR placements into the Internet.

7Mainstreet (http://www.7mainstreet.com), the online directory that connects businesses to consumers, signed a non-exclusive agreement with Anderson Directory Sales, a major seller of national print directory advertising. Under the sales and marketing agreement, Anderson will serve as one of 7Mainstreet’s sales and marketing arms for the print directory market and as a National Sales channel for their online directory.

“7Mainstreet is the best online platform provider we have seen in the market," says Rick Bancroft, Anderson’s Vice President. "Many of our clients are currently underserved by online providers. We are impressed that 7Mainstreet gives more sales, technical, and marketing support than their competitors. We at Anderson feel that this is also an excellent platform for CMR placements into the Internet.”

“What’s unique about this agreement is that 7Mainstreet will train every publisher and publisher’s sales representatives served by Anderson that utilize 7Mainstreet as their online directory provider,” says Andy Leff, 7Mainstreet’s CEO. “We’re training publishers and their reps on every aspect of our web site and our directory. We’re ensuring that the reps really know the product.” According to Leff, “Other platform providers tell directory publishers, ‘Here are the keys to the car. Go drive.' But we want to make sure that the publishers and their sales reps actually know how the car works. We’re training them in sales and giving on-line and off-line marketing support. Plus we’re providing technical support. We’re helping publishers understand the value of online services so they can go out and show their advertisers how the online business community can help them make money.”

Under the 7Mainstreet.com-Anderson Directory Sales agreement, publishers have more revenue-generating features and opportunities than they would on any other platform. “Publishers will now have a new network to sell national advertising and to reach markets they have never reached before,” says Bancroft. “A publisher’s sales rep can show a current advertiser client how, step-by-step, a business can add e-commerce and social networking – how they can build a web site around listing information and get better search engine optimization.” Under the agreement, 7Mainstreet will provide sales support, online and offline marketing support, technical support, and training to any publisher who signs a contract with 7Mainstreet.

According to Bancroft "We've been looking for an online partner. We're glad we found 7Mainstreet. This platform offers real value, and a great level of support. It's a great opportunity for us to provide a new opportunity for our clients and a way for us to help our customers generate significant revenues online.

About 7Mainstreet
7Mainstreet is devoted to making local ecommerce easier for business and consumers. 7Mainstreet.com is a dynamic business directory connecting businesses of all sizes to consumers. 7Mainstreet is based in Philadelphia. For more information on becoming a client of 7Mainstreet’s Online Directory Platform, please visit http://www.7mainstreet.com.

About Anderson Directory Sales
Founded in 1987, Anderson is a National Yellow Pages sales and operations company meeting the sales and servicing needs for approximately 30 different independent Yellow Pages publishers nationwide.

###

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Andy Leff
7Mainstreet
888 466 7774 ext. 1011
Email >
Visit website