New Photo ID Card Changes The Way Downtowners Do Business

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Starting last week, Downtown Los Angeles residents can now pick up a free DTLA Resident Card that will get them discounts at more than 30 local businesses, including restaurants at L.A. LIVE, The Omni and Biltmore Hotels, the Patina Group of Restaurants and the Los Angeles Athletic Club.

Starting last week, Downtown Los Angeles residents can now pick up a free DTLA Resident Card that will get them discounts at more than 30 local businesses, including restaurants at L.A. LIVE, The Omni and Biltmore Hotels, the Patina Group of Restaurants and the Los Angeles Athletic Club.

The card, part of AP Consulting LA’s DTLA Resident Program, will extend special rewards like exclusive happy hours, free dishes, and discounted hotel stays to loyal neighborhood customers.

Registrations began on Thursday, May 13th, at LA Cafe in Historic Downtown (639 S. Spring St.) and continued throughout the week. This week registration will move to the South Park Starbucks at 11th and Grand and continue this Monday, Wednesday and Friday from 11am - 5pm.

“Over the upcoming weeks we’ll be scheduling times in each of downtown’s neighborhoods to give all residents a chance to get their photo taken and sign up,” said AP Consulting LA founder and long-time downtowner Josh Gray-Emmer. “There are almost 50,000 people living in DTLA and we want to help them connect to their neighborhood businesses.”  

Along with the program’s own DTLAResident.com site, word of the great deals businesses are offering will be spread by blogdowntown, the top online news source for Downtown residents. The site, which reaches more than 30,000 unique readers each month, will be promoting the program and integrating the Resident Card into its user accounts. 

“Downtown LA is such a unique place in terms of the sense of community people feel here,” said Eric Richardson, blogdowntown’s Publisher. “The Resident Card helps those who live here really make the most of all the cool things going on in their neighborhood.”

The DTLA Resident Card is completely free for both Downtown Los Angeles residents and businesses, and is paid for entirely by AP Consulting LA. In addition to the card program, the company plans on creating a night shuttle to bring residents between Historic Downtown and the Arts District, a rooftop garden project, a downtown centric employment program and a lighting project on Spring Street. 

“Ever since I moved downtown 9 years ago, I’ve tried to bring the business and residents together,” Gray-Emmer said. “The DTLA Resident Card is just another step in achieving that goal.”

About AP Consulting LA:
AP Consulting LA is a branding and marketing company led by partners Stephanie Estes and Josh Gray-Emmer and dedicated to the needs of Historic Downtown Los Angeles and its residents.

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