BrightWave Marketing Takes Home Top Email Campaign Award From DMA Atlanta, Completes Triple Crown of Atlanta Marketing Awards

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Digital targeted messaging agency completes sweep of Atlanta's 2010 email marketing awards.

BrightWave Marketing, an award-winning agency specializing in email marketing and digital targeted messaging programs, took home the top Email Campaign Award from the Direct Marketing Association of Atlanta (DMA-Atlanta) at last week’s South Star Awards ceremony. This award completes BrightWave‘s triple crown of 2010 email marketing awards.

This year, BrightWave has won the email category in each of Atlanta’s top marketing awards – the AMY Awards, given by the American Marketing Association’s Atlanta Chapter; the AiMA Awards, given by the Atlanta Interactive Marketing Association; and the South Star Awards from DMA-Atlanta. For each of the awards, BrightWave won for its partnership with Chick-fil-A® and the company’s Email Insiders program. The two companies launched the enhanced program in early 2009 with the goal of better integrating it into Chick-fil-A’s overall digital marketing strategy, and these awards reflect the success of their efforts.

“Working with BrightWave has allowed us to take this program to the next level,” said Kristen Hunter – interactive digital marketing, Chick-fil-A. “From the feedback we receive from recipients, we know this email program is valuable and effective, and these three prestigious awards have provided further confirmation of our success.”

“Our work with Chick-fil-A has given our team the opportunity to work with a beloved brand and further interact with its raving fans,” said Brent Rosengren – senior director of client services, BrightWave Marketing. “We are honored to partner with Chick-fil-A to manage this award-winning program.”

In addition to the triple crown of awards for the agency’s work with Chick-fil-A, BrightWave Marketing CEO Simms Jenkins also won the prestigious Marketer of the Year-Agency award from the Atlanta chapter of the American Marketing Association.

About BrightWave Marketing
BrightWave Marketing is an award-winning agency specializing in email marketing and digital targeted messaging programs. BrightWave Marketing partners with clients in the development, management and strategic optimization of digital messaging programs that drive revenue, cut costs and build relationships.

Headquartered in Atlanta, GA, BrightWave Marketing has done work for a blue chip client roster including Chick-fil-A, CoreNet Global, Cox Business, iFLOOR, RaceTrac, Sports Illustrated and Ted's Montana Grill as well as leading advertising and marketing firms. For more information, please visit or visit, the leading authority on email marketing metrics. BrightWave Marketing’s CEO Simms Jenkins is the author of “The Truth About Email Marketing” published by Pearson’s FT Press. Visit for more information on the book.


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Ruth Mitcham
BrightWave Marketing
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