EMPP, Inc. Launches the Hometivity Brand to Meet Increased Homeowner Demands for Financial Stability

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EMPP, Inc. announced today that it has launched Hometivity http://www.hometivity.com , an online subsidiary that will offer the Early Mortgage Pay-Off Plan direct to American homeowners.

EMPP, Inc. announced today that it has launched Hometivity, an online subsidiary that will offer the Early Mortgage Pay-Off Plan direct to American homeowners. The Hometivity brand allows EMPP to meet increased market demand for The Early Mortgage Pay-Off Plan and expand its reach to all homeowners interested in reducing mortgage costs and paying off their mortgages early.

According to Clifford P. Bendau, President, EMPP, “Hometivity will be the direct to consumer brand of EMPP.” Mr. Bendau continues, “Through Hometivity, EMPP can offer directly to consumers the same homeownership products that it has offered for 20 years through private label bank programs. Additionally, Hometivity will allow EMPP to advocate for homeowners and offer them an array of innovative and revolutionary products that specifically addresses today’s homeowner needs.”

The well documented struggles of the housing and mortgage industries, as demonstrated by depressed house values and stringent lending criteria, have created an environment where homeowners are resetting their priorities in favor of financial stability. It is in this context that the EMPP leadership believes the Hometivity brand is poised to meet the demand of homeowners through the automatic, disciplined and risk averse approach the Early Mortgage Pay-Off Plan takes in the reduction of mortgage interest expense.

The Hometivity website will provide visitors the opportunity to learn about the Early Mortgage Pay-Off Plan and quickly calculate their personal savings by providing basic details on their mortgage balance and interest rate.

Hometivity, as an EMPP brand, capitalizes on an existing organizational structure and experienced management team that brings nearly 20 years of industry knowledge, skills and strength to this new enterprise and enables the company to be competitive in the marketplace. Marshalling these resources under the banner of Hometivity will position the company at the forefront of "Reinventing Homeownership".

About EMPP

EMPP Inc., founded in 1991 by Clifford P. Bendau has successfully provided automatic mortgage acceleration programs to banks and mortgage lenders that help customers pay off mortgages years ahead of schedule, thus saving tens of thousands of dollars in interest and effectively reducing mortgage interest rates. EMPP has a proven track record in their industry and has been an innovator in offering services efficiently and expertly to hundreds of thousands of bank customers. EMPP works by electronically applying extra principal payments with the flexibility to offer weekly, biweekly, semi-monthly and monthly payment schedules.

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Andrew Day
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