GIA White Paper Explains How Social Media are Redefining Competitive Benchmarking

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Global Intelligence Alliance (GIA), a global strategic market intelligence and advisory group, announces the launch of a white paper titled "How Social Media are Redefining Benchmarking".

Global Intelligence Alliance (GIA,, a global strategic market intelligence and advisory group, announces the launch of a white paper titled "How Social Media are Redefining Benchmarking".

In the white paper, GIA states that social media have significantly affected corporate benchmarking. Social media, such as LinkedIn, Twitter and Facebook, can enhance collaborative relationships and introduce new interactive arenas for knowledge exchange in the planning and preparation, analysis, and implementation stages.

Professional groups found on these social media channels provide possibilities for identifying themes of common interest in greater detail. In addition, the use of social media and collaborative spaces provides sources of information and platforms for interaction and sharing in support of benchmarking, especially in the area of open source activities and development communities.

Other key drivers behind this trend include:

  • Cooperative benchmarking is inherently a social activity and social media provide many new efficient ways for social interaction,
  • Social media provide new additional information sources and channels for data collection
  • Benchmarking is becoming more process-oriented and social media support this type of continuous engagement.

The contents of the white paper "How Social Media are Redefining Benchmarking" include:

  • An introduction to and history of benchmarking
  • What to benchmark: Products and services, financial performance, processes, strategies, functions, teams and organizations    
  • Benchmarking concepts: Benchmarking against partners, competitive benchmarking, cooperative benchmarking
  • The benchmarking process
  • Social media and benchmarking
  • Case examples: "How social media are used in GIA's market intelligence benchmarking circles" and "How social media are used by Nokia for benchmarking"

Together with IBM, Nokia has been experimenting with social media for conversations and information sharing. Areas of interest include open sources practices, professional use of 3D worlds to support work in a global context, software development and open innovation. Professional blogs and wikis, discussion forums, video services such as YouTube and Slideshare offer dynamic and direct sources for information collection, interaction and sharing. Blogs and wikis within the company also support preparation, implementation and sharing the results related to benchmarking activities. The Webinar Podcast for this white paper explains this in greater detail.

Download the white paper:
Watch the webinar podcast:

  • Market Intelligence or MI is the discipline where organizations systematically gather, process and analyze information from their operating environment to facilitate decision-making.

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About Global Intelligence Alliance
Global Intelligence Alliance (GIA) is a strategic market intelligence and advisory group. GIA was formed in 1995 when a team of market intelligence specialists, management consultants, industry analysts and technology experts came together to build a powerful suite of customized solutions ranging from outsourced market monitoring services and software, to strategic analysis and advisory.

Today, we are the preferred partner for organizations seeking to understand, compete and grow in international markets. Our industry expertise and coverage of over 100 countries enables our customers to make better informed decisions worldwide.


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Heidi Lembidakis
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