With fashion icons like Cheryl Cole wearing pair of six-inch pumps during the day and throughout the evening, other women are doing the same.
(PRWEB) May 27, 2010
After months of wearing unflattering flats through the long winter months, women are eager to toss them in the back of the closet. They're eager to start enjoying their prized high-heel collection despite the heel pain that often accompanies this guilty pleasure. In fact, 40% of women will choose style over comfort when choosing their footwear. New procedures available from the Transform Cosmetic Surgery Group, however, lessen heel pain, improve endurance when wearing stilettos, and make these trendy shoes far more wearable.
"With fashion icons like Cheryl Cole wearing pair of six-inch pumps during the day and throughout the evening, other women are doing the same. And even though they cause pain, women find high heels make them feel taller, thinner, sexier, and boost their confidence, so they're not too interested in giving them up," says Gwen Davies, the Non-Surgical Group Manager for Transform.
From 2009 to 2010, Transform has noticed almost a 50% increase in the number of British females looking to ease the pain in their heels. The procedure offered by Transform uses dermal filler, which is injected into the balls of the feet. This 'pads' the feet and provides more comfort when walking, running or wear poor footwear.
"Cosmetic experts have used dermal fillers for years to enhance facial features, but now more women are requesting foot injections to make walking in heels more comfortable," Gwen Davies explained.
While dermal fillers and other similar cosmetic surgery treatments can help reduce the pain and discomfort caused by high heels, health experts still recommend that women refrain from wearing heels higher than one inch for prolonged periods. If they do have an important event, the experts recommend heels no higher than one and a half inches for longer than a few hours. It's highly unlikely that fashion will bow to those recommendations, however.
For more information, please call Helen Pickerill or Heather Kenny at Brazen PR on
T: 0161 923 4994 M: 07802 502 350 or E: transform(at)brazenpr(dot)com
- Transform Cosmetic Surgery Group is Britain's largest and most popular cosmetic surgery group network with 35 years' experience and 24 clinics across the UK
- Transform offer a comprehensive and extensive post-operative care programme, which is included in the cost of the treatments. The programme serves to ensure that recovery is as swift and problem free as possible.
Transform work with highly qualified and specialist cosmetic surgeons and nursing staff.
- Transform is a member of the Covenant Healthcare Group