MobileDemand Equips NASCAR Red Bull Racing Team with Rugged Tablet PCs to Communicate at the Race in Real-time

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Red Bull Racing Team crew will use MobileDemand xTablet T7000 Rugged Mini Tablet PCs to monitor tires, fuel consumption and track timing and scoring to give the team a competitive edge by communicating faster and more efficiently throughout the race weekend.

Red Bull Racing

MobileDemand, a leading Rugged Tablet PC provider, today announced its sponsorship with the Red Bull Racing Team, which competes in the NASCAR(R) Sprint Cup Series. MobileDemand has provided the team with 10 of its new rugged xTablet T7000 ultra mobile computers.

The devices will be predominately used by the spotter, tire specialist and the gasman to record and compute data. Integrated bar code scanners will assist the tire specialist in organizing the race tires throughout the weekend. Timing and scoring will provide the spotter with information to assist the driver throughout practices and the race. The Tablet PC will also allow the gasman to provide fuel data to the race engineer in a faster fashion.

NASCAR is a high-tech sport where thousandths of a second separate the winner from the rest of the field. The crews are counting on the MobileDemand Tablet PCs to give them the edge they need to get to the finish line first.

“Tire specialists will scan the tires and collect wear, temperature and pressure data which will disseminate the information back to the engineers in real time,” says Jimmy Elledge, crew chief for the No. 82 Red Bull Toyota. “The spotters will use them up on the spotter stand for real-time timing and scoring and to view on-track activity. The Tablet PCs are unique and the race teams are always looking for the latest technology to give them a competitive edge.”

No. 83 crew chief Ryan Pemberton adds, “This will allow us to stay in contact and communicate information quicker which will enable us to make better decisions about our cars and race strategy. In addition, I think the durability of the tablets is great for our long season.”

The MobileDemand xTablet T7000 rugged Ultra Mobile PC is ideal for harsh environments like the NASCAR race track. It small and light enough to carry all day, yet military-rugged to withstand rain, dust, shocks and multiple drops to concrete. It has a full XSVGA 7-inch all-light readable touch display for easy viewing even in sunlight. The xTablet T7000 also runs on and Intel Atom processor and full Windows 7 OS so it can run specialized applications as well as standard Microsoft applications.

The MobileDemand xTablet also has a bar code and RFID reader, a built-in numeric keypad and optional QWERTY keyboard, a color camera and a wireless radio to collect and communicate essential information to accelerate decisions on the track. Accessories including hand straps, carrying cases and two and four point shoulder straps are also available for even greater flexibility.

“We are very excited to sponsor the Red Bull Racing team and showcase how our rugged xTablets can perform in the rough NASCAR environment,” says MobileDemand President Matt Miller. “These rugged mini tablet PCs will provide the team with real-time data to make quicker and more precise decisions and get the cars back on the track faster. Plus, they are built to handle drops, shocks, vibrations and anything else these guys throw at them,” continues Miller.

About MobileDemand
MobileDemand is a leading provider of rugged tablet computers for mission-critical computing in a variety of industries including Food and Beverage Distribution, Manufacturing, Retail, Hospitality, Transportation, Agriculture, Utilities, Military and Public Sector. MobileDemand rugged computers provide ultra-mobility and versatility, are built to withstand harsh environments, offer a full 1024x600 resolution touch screen and full Windows 7 OS, and deliver performance at a lower cost to enable greater efficiency and productivity in the field. Additional information is available at http://www.ruggedtabletpc.com. To see MobileDemand Rugged xTablet standing up to the challenge at a firing range, under water and tumbling down a rocky hillside view videos at http://www.tabletpc.tv. Check out reviews of the xTablet T7000 and the xTablet T8700 at: http://www.ruggedpcreview.com/3_leaders_tabletpc_mobiledemand.html. MobileDemand, xTablet, and xView are registered trademarks or trademarks of MobileDemand, LC. All other brands, products, or service names are or may be trademarks of their respective owners.

About Red Bull Racing Team
Red Bull Racing Team is in its fourth season of NASCAR Sprint Cup Series competition. The team fields two cars backed by Toyota power with Brian Vickers, the 2003 Nationwide Series champion, piloting the No. 83, and former Formula One driver Scott Speed driving the No. 82. Red Bull Racing Team made its debut in the NASCAR Sprint Cup Series in 2007. Red Bull Racing Team focuses on high-performance technology and advanced engineering. The team is owned by Red Bull Energy Drink, which demonstrates a business model unique to NASCAR. Having an owner and sponsor act as one allows Red Bull Racing Team’s competition and marketing efforts to work directly together.

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Maureen Szlemp
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