HardyMag.com Launches, New Online Men's Magazine

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The launch of HardyMag.com promises fresh, constantly updated content over a wide variety of topics geared towards the male 18-35 demographic.

HardyMag will differentiate itself from existing male oriented publications with the freshness of its content and wide variety of topics covered.

The creation of 29 year old serial entrepreneur Josh Kulp, HardyMag.com has officially launched seeking to capitalize on the high demand for web content geared for the male 18 to 35 demographic. Typical men's lifestyle offline and online publications receive only sporadic updates often leaving them stale and untimely. HardyMag will differentiate itself from existing male oriented publications with the freshness of its content and wide variety of topics covered. HardyMag will initially provide reviews, insights and tips relating to these facets of men's life:

Entertainment
Gadgets, movie reviews, travel advice and timely articles relating to all the different ways real men entertain themselves.

Food & Drink
Restaurant reviews, new beverages, weird foods, and a general focus on "manly" foods eaten by real men.

Gear
News and reviews of the gear needed to go about typical men's hobbies including camping equipment, mountain bikes, running shoes, snowboarding equipment and everything else under the sun (or moon).

Money
News and tips to facilitate the accumulation of wealth and all the benefits that come along with it. Advice relating to personal finance as well as investments and saving for retirement.

Women
Tips and advice on dating, sex and how to deal in general with members of the oftentimes mercurial and irrational female species.

Health
Articles, tips and advice on subjects ranging from how to build a six pack to the best supplements for men. Health advice specifically geared for the male body.

HardyMag envisions expanding beyond these initial categories, and all content in these and future categories will be both informative and irreverent seeking to educate while entertaining. Whereas many online publications are run by "content mills" managed by large media companies, HardyMag is a labor of love on the part of Kulp who seeks to combine the substantial expertise he has developed within the publishing and online marketing arenas.

Kulp initially devised the idea for HardyMag while acting as an angel investor for a similar site aimed at a female audience. Although successful, Kulp thought it could have been done better and vowed to create the ideal news and entertainment site -- but this time for men. HardyMag has assembled a talented and experienced team of writers, and if you listen to the buzz already being generated by HardyMag in trade publications Kulp certainly has high expectations to meet.

HardyMag will fully leverage social networking, and it will run men's oriented contests and promotions in order to gain initial traction and readership. Look for iPhone and other gadget giveaways along with unique user participatory contests facilitating online "male bonding" and the sharing of common experiences. Judging from Kulp's past successes, don't be surprised if HardyMag eventually transcends just being an online publication once he achieves brand equity allowing for diversification into other niches selling products and services to men.

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Josh Kulp

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