Vista, CA (PRWEB) May 27, 2010
Plangea, owners of the sun protection clothing brand Tuga Sunwear, will continue to promote the Sun Busters brand which is focused on beach fashion for children, via retail and online channels.
Jennifer Wolfe, President of DaRiMi Kidz commented on the agreement: “Plangea’s acquisition of Sun Busters represents the merging of the top two UV clothing brands for children. We are very excited that the Sun Busters brand will continue to grow as part of a bigger company with increased investment in design, UV technology, and marketing strategies.
“We’re proud to have built a successful business in the United States and around the world based on a trusted swimwear brand that protects children from the harmful effects of the sun, while offering a range of unique ‘Aussie beach’ designs that parents and kids love. We thank our customers and partners for all their support over the years,” Wolfe added.
Management teams of both companies are working on a smooth transition for Sun Busters customers from DaRiMi Kidz to Plangea, and customers are being contacted throughout May.
“Bringing Tuga and Sun Busters together under the Plangea fold will offer consumers and retailers the two best UV swimwear brands for children,” said John Westgarth, CEO of Plangea. “ We are proud to add Sun Busters to our portfolio of sun protective brands which includes Tuga, Maillies, Maxout, Exosport, and Playapup,” Westgarth added.
“Our ability to create efficiencies in the manufacturing process for both lines will allow us to continue to invest in new UV technologies and new fashionable designs that will keep the two brands in a market leading position,” Westgarth concluded.
Founded in 2002, Plangea Inc. was created to design and manufacture a range of sun protective products primarily for the children’s market, but increasingly also for adults. Recognizing the growing trend towards the use of UV blocking products as a result of increasing rates of skin cancer, the company aims to be a leader in the UV protective market. Under the brand TUGA and the sea turtle logo, the company markets products that block damaging ultra violet rays just like “the shell of a turtle.” A key part of Plangea’s mission is to educate consumers on the need to adopt safe sun practices.
About DaRiMi Kidz:
DaRiMi Kidz is a company focused on protecting kids from the sun without sacrificing style. We have leveraged the explosive growth in sun awareness and UV protective products to fuel the growth of our brand Sun Busters®. Sun Busters is a collection of sun protective swimwear, hats, shoes and outerwear for children aged 3 months to 12 years. Sun Busters is distributed across the globe and is recognized as a leader in fashionable sun protective products for children. Our recently redesigned website, http://www.sunbusterskids.com, provides detailed information about our product line.
For more information, please contact