Rosedale, NY (PRWEB) May 27, 2010
THE PMP is an internet business, but it’s much more than that. It’s the answer to some of the problems the music industry is currently facing, and one of the first practical, profitable steps that adapts the old business model to new technology. It’s a creative, courageous, and totally democratic way to empower producers, artists and buyers alike. And it’s a radical new approach to promotion, marketing, record making and A&R that frees everyone involved from traditional restraints.
An online market for creators and buyers, including management, artists, indie labels, A&R, or anyone else seeking cutting edge pop music, PMP Worldwide already boasts a roster of 800 producers—a number of whom are platinum-selling and or Grammy award winners.
Since its inception over 300 major label projects have used the PMP to search for music, while there are over 11,600 registered buyers that use the site including many well known artists, managers and A&R representatives. With no official media advertising, PMP Worldwide is already getting an average of 10 million hits a month, exclusively through viral expansion and quickly growing word of mouth.
More than just a website, the PMP is a community of top producers and multi platinum music makers who have discovered a solution in an era when almost everyone else is busy worrying about the downturn in the record industry.
And perhaps most amazingly, since having launched in May 2007, The PMP has already recouped all initial investments, having become profitable in just 60 days.
The industry has already enthusiastically embraced the PMP, with artists ranging from 50 cent, Lil Wayne, Jamie Foxx, Beyonce, Alicia Keys and labels from SONY, Interscope, Bad Boy, Def Jam, Shady, Atlantic, Warner Bros, J. Records and Aftermath already using the site.
Several major publishing companies, including Chrysalis music, The Royalty Network, and Warner Chappell have also begun taking advantage of the site as unique way to discover and access new talent.
THE PMP is driven by two main goals: harness the power of digital technology to provide a solution to the record industry’s current crisis, and create enormous new possibilities for music to thrive. The PMP already has numerous partners in the record industry who see this service not as a threat but as a solution—these are the anti-dinosaurs: the labels with the intelligence and foresight to be early adopters of this new approach because it represents a smart strategy for financial success.
Over the past few years a lot has changed in the music business, but the challenge remains the same: buyers need to know where they can find quality production, and producers need credible ways to market their tracks to these buyers. For producers, PMP serves as a critical directory, exposing them to artists, managers, label reps and A&R people in need of tracks. Producer are also encouraged to participate in the PMP Ad Revenue Sharing program which strives to create an advertising network focused on utilizing the producer and artist communities.
Music isn’t about numbers. It’s about human connections. THE PMP is a turbo-charged trampoline that allows every producer to get some air time. It’s a new framework that lets the most resourceful people prosper, encouraging musicians to manage their own careers. It replaces the old “pay to play” principle of payola with a new one: Connect and ye shall be rewarded. If people are feeling your tracks, your wallet will show it. No mediation. No meddling. No manipulation. It’s total meritocracy in action. It’s an innovative idea whose time has come: pure populism at its best.
THE PMP pushes the music business forward, but it’s also a return to basic human connections 101. It’s a community built on common interest—music.