As the web becomes increasingly real-time, consumers need a smarter way to find out what’s coming next, what’s happening now, where the action is, and what live events to participate in. Live Matrix not only helps them see what’s when, it also shows them which online events are the most popular in real-time
New York, NY (PRWEB) May 25, 2010
Live Matrix, the guide to “what’s when on the web”™, today announced the launch of its service into invite beta at TechCrunch Disrupt 2010. Live Matrix is the first comprehensive online guide for all live and scheduled events on the web.
Tens of thousands of live, online and scheduled events are generated daily on a global basis across all media types and industries. Live Matrix facilitates the discovery and consumption of live scheduled events on the web and drives participants to live event providers.
Live Matrix is a guide for all scheduled content on the web, including:
- Live online video webcasts
- Audio webcasts
- Time-limited sales and auctions
- Live chats and meetups
- Events in virtual worlds
- Scheduled gaming events
- Tournaments and contests
- Product launches, site launches, and other online announcements
Live Matrix only includes events that can be consumed using internet-connected devices – it does not list offline events.
“Without TV Guide you can’t navigate the thousands of channels of live content on television. There is a similar problem on the web today – there are tens of thousands of live events every day on the web, but there’s no guide for finding them. Live Matrix is the first guide to all the events on the live web,” said co-founder and CEO, Sanjay Reddy.
Live Matrix is working directly with marquee publishers and event producers to facilitate wide distribution of live, online and scheduled event listings across the web’s most popular sites and services. Live Matrix is currently indexing over 80,000 scheduled live web events per week, across multiple media types, with thousands more being added daily.
“As the web becomes increasingly real-time, consumers need a smarter way to find out what’s coming next, what’s happening now, where the action is, and what live events to participate in. Live Matrix not only helps them see what’s when, it also shows them which online events are the most popular in real-time,” said co-founder and president, Nova Spivack.
Publishers and event providers that make their live, online and scheduled events available to Live Matrix receive a number of benefits, including:
- Free promotion via the Live Matrix portal and network of partner sites
- A web-based CMS for managing live, online event schedules
- Easy-to-share widgets for seamlessly marketing live, online events
- Free use of new RSVP and reminder capabilities to increase audience retention
- Access to deep analytics around audience demand and capacity planning
LiveMatrix.com is open for private beta signups today, and is actively working with partners and content producers to make participation in live web events a more seamless experience for audiences around the world.
About Live Matrix:
Live Matrix is the guide to “what’s when on the web”™ – including online events happening now, in the future, and in the past. It is a real-time content calendar for the Scheduled Web, a directory and search engine for all kinds of live events.
The company was co-founded in 2009 by Sanjay Reddy and Nova Spivack. Mr. Reddy was formerly SVP of Corporate Development for Gemstar-TV Guide and Mr. Spivack is a serial entrepreneur and recognized expert on search. The company is based in Los Angeles and San Francisco and is angel-funded by investors including Lucid Ventures, Allen Morgan, Lori Taylor, and Paige Craig.
For more information, visit: http://livematrix.com/
About TechCrunch Disrupt:
TechCrunch Disrupt (http://disrupt.techcrunch.com), May 24-26 2010, at 570 Washington Street, is TechCrunch’s inaugural conference in New York attracting over 1,500 leading technology innovators and investors and over 150 new startups. The format combines top thought-leader discussions with new product and company launches.
Morning executive discussions debate the most timely disruptions in media, advertising and technology. Afternoons host the Startup Battlefield where 25 new companies will launch for the first time on stage, selected to present from more than 500 applications received from around the world. Another 100 early-stage startups will exhibit in Startup Alley.
TechCrunch will award a $50,000 grand prize along with other award recognitions at the conclusion of the conference.
# # #