K'NEX® Launches Contest For Tickets to Monster Jam®

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25 People Will Win Tickets for Four to Monster Jam’s Debut at Philadelphia’s Lincoln Financial

K'NEX Monster Jam Grave Digger vs. Maximum Destruction Building Set

As a family-owned business we look forward to sharing that experience with 25 other lucky families.

K’NEX, America’s building toy company, has partnered with Monster Jam®, owned by Feld Motor Sports, to offer fans a chance to win free tickets to the upcoming Monster Jam® tour stop in Philadelphia. Fans are invited to celebrate the upcoming release of the new K’NEX Monster Jam® building sets by guessing how many cars were crushed in the 2009 Monster Jam® season. The 25 closest guesses will win four tickets each to the Advance Auto Parts Monster Jam® tour stop at Lincoln Financial Field on June 12, 2010. To enter the contest fans should visit our Monster Jam contest between May 20 and June 2, 2010.

“At the Monster Jam World Finals earlier this year I gained an appreciation for the exciting family friendly entertainment that Monster Jam offers,” said Michael Araten, president of K’NEX Brands, “As a family-owned business we look forward to sharing that experience with 25 other lucky families.”

“We are very excited to be in partnership with K’NEX”, said Mark Abernethy, Senior Director, Brand Marketing, Feld Motor Sports. “We feel they have provided a great building and construction line of toys that captures not only the authenticity of Monster Jam but also the global popularity of the Monster Jam monster trucks. Kids will love the life-like suspension, tires, and graphics.”

The first products to debut as part of the K’NEX/Monster Jam® partnership announced in October 2009 will arrive in stores and online in July 2010. The building sets include the world’s most popular monster trucks, K’NEXmen drivers, ramps and additional pieces. Monster Jam fans attending the Philadelphia Monster Jam at Lincoln Financial Field will get the first opportunity to purchase K’NEX/Monster Jam toys as they will be available at the merchandise stands inside the stadium. Monster Jam is the largest and most popular touring monster truck property in the world entertaining over 4-million fans yearly across the globe.

About K’NEX Brands
Founded in 1992, K’NEX Brands, the world’s most innovative construction toy company, was established to make and sell what has become one of the world’s leading integrated construction systems for children. Winner of over 200 international awards and recognitions, American-made K’NEX encourages youngsters to “imagine, build and play.” For more information, please visit http://www.knex.com.

About Feld Motor Sports?
Feld Motor Sports, Inc. is the world leader in specialized arena and stadium-based motor sports entertainment. Feld Motor Sports, Inc. productions include Monster Jam®, SuperBull?, Monster Energy Supercross, AMA Arenacross Series, Nuclear Cowboyz?, and IHRA® Nitro Jam®. Feld Motor Sports, Inc. is a division of Feld Entertainment, the world’s largest producer of live family entertainment. For more information on Feld Entertainment, visit http://www.feldentertainment.com.

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Aimee Cirucci
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