That's "one less click" that user have to make to get to an advertiser's site.
Bend, OR (PRWEB) May 27, 2010
Grapeviners' One Less Click functionality effectively captures the short attention span of internet users and intends to change the way you advertise online.
The social media revolution has given individuals and businesses a constant presence on the web, and a big question everyone has is, how do we get more people to our website, in the fastest and cheapest manner possible?
The campaign takes a non-invasive approach to answering that question. In the Grapeviners alternative, every time a paying member writes a review or comments on another, a link to a website of their choice is displayed directly under their screen name along with a starred icon to further attract a reader’s attention. That’s “one less click” that users have to make to get to an advertiser’s site.
Ernie Lindsey, founder of Grapeviners.net states, “Social media continues to be a growing, driving force. Our approach is three-fold; we’re trying to eliminate the need to dig through profiles to get to your website link. We’re offering unlimited impressions because the more users interact and the bigger the community gets, the less their cost-per-impression, so we’re encouraging people to bring new users with them. We’re removing the stress of keyword relevancy and expensive clicks and all those complicated algorithms that leave small time advertisers behind. This means you don’t have to constantly promote your site since your link comes with you, which gives you more time to focus on building personal relationships.”
Users can join the site for free, and the One Less Click functionality offers unlimited impressions on an affordable, monthly fee basis.
Ernie Lindsey, Founder