Google Executive to Deliver Business-Building Technology Tips to Battle Creek Area Businesses and Non-Profit Organizations

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Google Presentation Part of Totally Technology Series for Community Transformation

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We appreciate Google providing an executive with Mike Lorenc's background and expertise

As part of the Totally Technology Series, Google executive Michal Lorenc will present to local businesses and non-profit organizations from 12:00 p.m. (noon) to 1:00 p.m. on Wednesday, June 9th in the Branson Ballroom at the McCamly Plaza Hotel in Battle Creek.

The one-hour presentation will deliver information about Google and tips on how to use Google technology and tools to promote businesses, drive Internet traffic to websites and generate business revenue.

The presentation will give local business people insight into how to maximize the robust functionality available through Google AdWords and analytic programs. Creating awareness and competing strategically are critical to ensuring business success and viability in the Internet era.

Battle Creek Unlimited and the Nonprofit Alliance have pooled resources to offer “Totally Technology” presentations and training for community for-profit businesses and non-profit organizations. The low-cost events are designed to help professionals and organizations grow within today’s market of high technology and interactivity.

Attendance is limited. Online registration is encouraged to guarantee a seat, and pre-registration offers a discounted event fee of $15. The registration link is Registration may be available at the door for a $20 fee. Refreshments will be served.

Lorenc is currently based in Google’s Ann Arbor office where he leads the Dedicated Client Services team with an emphasis on the Canadian market. With Google since 2003, Lorenc has worked on a number of strategic initiatives in marketing/advertising sales capabilities in the US and European markets.

“We appreciate Google providing an executive with Mike Lorenc’s background and expertise,” said Cheryl Beard, technology marketing director for Battle Creek Unlimited. “Businesses in Battle Creek continue to compete and succeed as well as create new markets for our products and services. A working knowledge of Google’s technology will ensure we continue to thrive in the marketplace.”

About Battle Creek Unlimited
Battle Creek Unlimited is the economic development organization that works with the City of Battle Creek to transform and diversify the Battle Creek economy. The organization encourages business formation and investment in technology, coupled with a continuing supply of real estate and infrastructure to support technology workplaces. For more information, visit

About the Nonprofit Alliance
The Nonprofit Alliance (NPA) is a community-based management support program dedicated to strengthening and supporting an effective nonprofit sector in Calhoun, Barry and Branch counties by delivering knowledge and tools, technical assistance and training to help area nonprofits enhance the quality of life in their communities. NPA is located at Kellogg Community College.

Public Contact:
Cheryl Beard
Battle Creek Unlimited


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Cheryl Beard
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