Adneedle Launches Local Online Advertising Marketplace with G.U.T.S.

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Adneedle, the new online advertising marketplace, introduces an innovative way for advertisers to create and manage campaigns and target local audiences using its proprietary G.U.T. (Geo User Targeting) technology. Groups as specific as new grandparents, owners of Volkswagens or purchasers of Advil can be pinpointed, targeted and retargeted, ensuring that advertising dollars are spent in the most effective way possible.

Adneedle

Formerly, online advertising was complicated, time consuming and limiting. Adneedle has changed all that.

Developed by technology specialists Cre8tive Labs, along with the New York-based Vox Design, Adneedle combines state-of-the-art technology with a user-friendly interface to make online display advertising easier and more profitable than ever.

"In this economy, when every advertising dollar counts, Adneedle's G.U.T. technology allows businesses to target their ideal customers by group, type, demographic and lifestyle," says Ryan Hickman, Adneedle co-creator and president. "Advertisers now have an effective and easy way to reach consumers with accuracy and ease. Formerly, online advertising was complicated, time consuming and limiting. Adneedle has changed all that."

By giving businesses the ability to advertise locally on regional pubs or on national websites (such as WebMD, About.com, Fast Company, People Magazine), Adneedle offers numerous options, including Flash and autoplay video ads, to reach a target audience. Features also include tools to plan, purchase and track multi-site campaigns through one easy to use dashboard. The ability to advertise across multiple ad networks makes Adneedle a powerful tool for both business owners with little knowledge of online advertising and experienced industry professionals alike.

"In the past, I have spent weeks researching multiple websites that would reach my clients' optimal target audience," states Drew Allison of Drew Allison: Brand Expression in Boston. "Calling individual sales reps, preparing numerous ads, and collecting campaign stats from multiple channels became extremely cumbersome. G.U.T. technology delivers the best of the best, and I can get it all in one place since Adneedle serves up sites from multiple ad networks."

Online advertising is here to stay. According to BIA/Kelsey's U.S. Media Annual Forecast, the geotargeted display ad market in the U.S. is expected to grow to $1.9 billion in 2013, representing a compound annual growth rate of 16 percent. The Forecast also predicts that local advertising revenues will reach $144.9 billion by 2014, with more and more dollars shifting away from traditional media toward digital media buys.

In addition, research by retargeting provider FetchBack found that nearly half of Internet users return to a retail site immediately after being served a retargeting ad - generally within the hour.

"The time is right," states Hickman. "Geo User Targeting is the future of advertising. Adneedle makes advertising easy and accessible to businesses of all sizes."

To learn more about Adneedle and its dynamic features, please visit adneedle.com.

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Kathy Brannigan
Adneedle
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