"Descubre Tu Estilo: Tu Guía Para Vestir Mejor" Wins Triple Crown Award and Honors at the 12th International Latino Book Awards

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Written by Martín Llorens and published by Random House Mondadori this practical guide teaches Latina women how to project their best image

I am honored to be recognized by this prestigious organization,” said Martín Llorens. “I wrote this book to help Latina women master the art of dressing to make fashion a tool they can use to achieve their dreams in their personal and professional lives.

Descubre Tu Estilo: Tu Guía Para Vestir Mejor (Discover Your Style: Your Guide to Dressing Better) written by Martín Llorens, renowned fashion and beauty expert of Univision’s “Despierta América” was awarded a Triple Crown Award as the Best Health Book in the Spanish or Bilingual category at the 12th Annual International Latino Book Awards. The Triple Crown Award recognition is reserved for titles that received 100% of the judges 1st place ballots. The 2010 ceremony took place on Tuesday, May 25 at the Jacob K. Javits Center in New York City as part of the Book Expo America (BEA) Conference. The International Latino Book Awards honors literary excellence in a variety of categories; Best Health Book recognizes excellence in the wellness, beauty and nutrition topics.

Published by Random House Mondadori and launched in September 2009, the book was also recognized with 2nd Place awards in the categories of Best First Book and Best Interior Design. In addition, Descubre Tu Estilo received an honorable mention in the Best Women’s Issues Book category.

“I am honored to be recognized by this prestigious organization for my debut as an author,” said Martín Llorens. “I wrote this book to help Latina women master the art of dressing to make fashion a tool they can use to achieve their dreams in their personal and professional lives. My goal is to teach Latina women that it’s not just about the clothes they wear but about how they wear the clothes.”

In Descubre Tu Estilo, Martín reveals the secrets of style formerly reserved for the rich and famous. With simple language, images of real Latina women captured by celebrity photographer Gio Alma, and practical exercises, readers will discover the keys to looking and feeling beautiful, stylish and self-confident. In an entertaining and engaging manner, Martín takes his readers on a journey that will teach them how to discover their body type to make the very best of their shape and learn how to dress for any occasion. Martín empowers Latina women to discover not only their style but their inner beauty to project their best image and feel great from the inside out. Designed and illustrated by Armando Alvarez, Discover Your Style teaches women the art of concealing and revealing.

For more information, or to buy a copy of Discover Your Style: Your Guide to Dressing Better please visit, http://www.holamartin.com.

About Martín Llorens:
Martín Llorens is a renowned fashion and beauty expert with more than fifteen years of experience empowering the Hispanic community with the tools they need to dress for success, improve their self-esteem and project their best image for any occasion. He is the official fashion and image advisor for Univision’s top rated national morning program, “Despierta América,” with weekly segments. Audiences also know Martín through his radio show, “Hola Martín,” which aired for more than a year on the Univision Radio network. In 2008, Martín launched http://www.holamartin.com, where he shares articles on beauty, fashion, travel, exercise, nutrition and personal improvement. Originally from Spain, Martín came to the United States after finishing his graduate degree in Advertising and Public Relations at the Universidad Complutense de Madrid. Discover Your Style: Your Guide to Dressing Better marks Martín’s debut as an author. Through his television appearances, radio show, seminars, articles and book, Martín inspires a positive and confident approach to life.

About the International Latino Book Awards:
The Latino Book Awards was founded in 1999 by Latino Literacy Now, a non-profit corporation 501(c) (3), to recognize the positive contributions to Latino literature by publishers and writers worldwide. In 2006, the name changed to International Latino Book Awards as a response to the dramatic increase in nominations from Mexico, Central, South America and Spain. Latino Literacy Now promotes reading as a means of improving lives, both professionally and personally. Its goal is to improve literacy throughout the Latino community.

Media Contact:
Palmy Carballido
310-921-7807

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