Wayne, NJ (PRWEB) May 26, 2010
GAF Materials Corporation, North America's largest roofing manufacturer, has received the Gold Remi award from the WorldFest Houston Film Festival for its Extreme Shingle Testing video. WorldFest is the oldest independent film and video festival in the world, created to recognize and honor outstanding creative excellence in the film and video arena.
The Extreme Shingle Testing video demonstrates the quality of GAF-Elk’s Timberline shingles, with Advanced Protection technology. The shingles are subjected to a battery of tests which are meant to emulate extreme weather conditions, including extreme water and wind testing at hurricane-force speeds. Thanks to Advanced Protection technology, which results in the optimum combination of weight and performance, the Timberline shingles pass every one of the torturous tests. The video also underscores the fact that every GAF-Elk shingle manufactured today passes ASTM’s two toughest wind tests: ASTM D3161 Class F 110 mph and ASTM D7158 Class H 150 mph. Based on published data, GAF believes it may be the only manufacturer that can make that claim.
With the WorldFest competition having ten major categories and more than 200 sub-categories, over 3,500 videos were submitted for judging. GAF-Elk was one of three winners out of 57 entries in the Sales and Marketing-Industry. “We are extremely honored to have won this award and are thrilled to know that our video was so effective in delivering its message,” stated Paul Bromfield, Senior Vice President, Marketing. “Our Advanced Protection shingle technology displays the efforts of GAF-Elk to continuously improve product performance, increase durability, and focus on our ongoing sustainability efforts.”
The video can be viewed on the GAF website at this link: http://www.gaf.com/How-To-Video-Library/Extreme-Shingle-Testing.asp.
About GAF Materials Corporation
GAF Materials Corporation is the largest roofing and ventilation manufacturer in North America, with sales of nearly $3 billion annually. The company’s products include a comprehensive portfolio of steep-slope roofing systems (marketed under the GAF-Elk brand) and low-slope roofing systems (marketed under the GAF brand), which are supported by an extensive national network of factory-certified contractors. Its success is driven by a commitment to provide property owners and specifiers with the best and safest choice in roofing and by helping supportive contractors and distributors to build their businesses and avoid hassles.
With a focus on social responsibility, GAF-Elk has developed Advanced Protection shingle technology, which provides superior durability and wind resistance, while reducing the use of scarce natural resources.
The Company also supports the industry through CARE, the Center for the Advancement of Roofing Excellence, which has provided education to over 100,000 professionals. CARE’s mission is to help professional contractors and distributors build their businesses through sales and management education, and to provide product and installation training to contractors, distributors, architects, property owners, and related industry personnel. For more information about GAF-Elk, visit http://www.gaf.com.
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