Exploding Fundraiser Aides Those Affected by Nashville Floods

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Social Networking Accelerates Efforts to Raise Money

The response to help the greater Nashville community has just been incredible

The Nashville floods have been a true testament of charity throughout the community. Since the flooding on May 2nd, volunteer and relief efforts of every aspect have been mobilized. The contributions have proven to be extraordinary, and this was no exception for "Nashville Flood Tees".

Nashville Flood Tees was the brainchild of graphic designer Susannah Parrish, of texaSUS design (http://www.texasusdesign.com/). Her hope was to sell a couple hundred t-shirts to friends and send the money to a flood relief organization. What was intended to be a modest project, turned into a viral marketing explosion- over 25,000 Facebook fans amassed within two days.

With the help of Render Apparel (http://www.renderapparel.com/), a custom clothing company, and graphic design firm ST8MNT.com (http://ST8MNT.com), nashvillefloodtees.com developed an online store only two days later. "Giving back is at the heart of our company and when we spoke with SuS about this project we were on board immediately," says Matt Cox, CEO and Owner of Render Apparel. "We love our city and the opportunity to help those affected by the flood."

Their contributions paid off. Within one hour of having the online store up and running, they had sold 800 shirts. The website had over 66,000 visitors and Nashville Flood Tees projected an approximate $175,000 raised for flood victims within one week's time. "The response to help the greater Nashville community has just been incredible," says Parrish. "It's a privilege to be part of giving back."

Several of Nashville's musical artists were eager to purchase the shirts, wearing them on stage at GAC's Music City Keep on Playin' - A Benefit for Flood Relief. One hundred percent of the profits will go to the following groups: Crosspoint Church of Nashville, Grace Church in Cool Springs, United Way of Williamson County, and MusiCares, a fund to assist music people impacted by the floods.

"This is a great way to raise money for local flood relief and also promote support nationally," says Bethany Newman of ST8MNT.

Visit http://www.nashvillefloodtees.com to buy a shirt and aid in flood relief.

About Nashville Flood Tees
Nashville Flood Tees is a non-profit organization created to raise funds for the flood relief efforts of the following local groups: Crosspoint Church, Grace Church, United Way of Williamson County and MusiCares.

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Brittney Carter
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