Crown About to Crack ‘Wall Odour Phenomenon’

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‘Wall odour phenomenon’, a curiosity well known in the paint industry, has undergone intensive research by Crown Paints in recent months in an effort to understand the causes once and for all. Finally, the Crown research team seem close to cracking the answer.

Whilst rare, wall odour phenomenon is well known to have existed across a wide range of different paint brands all over the world for many years. More recently, reports in the UK, the USA, Europe and Australia have increased, and the fact that manufacturers have been reducing the solvent content of paint products in accordance with stricter legislation is thought be the case, as the masking agents that normally hide the smells are absent.
 
Nevertheless, your chance of experiencing wall odour phenomenon yourself are pretty slim. Somewhere around 1 in 100,000 are affected, and even if you do get it there's absolutely no evidence of associated health or safety issues.
 
Wall odour phenomenon is actually not caused by paint at all. Instead it is caused by near-undetectable bacteria, or chemicals, on the surface of certain walls. And it's easy to prevent, simply by applying alkali resistant sealers to a wall before painting.
 
In tackling this industry-wide phenomenon, Crown Paints are leading the way. Working intimately with leading chemists and independent industry groups, Crown are close to finding an explanation to this nagging issue .
 
And to support any of their customers who believe they might be experiencing wall odour phenomenon, Crown Paints are encouraging them to visit their website designed to offer specialist advice on painting and decorating Alternatively they can call the Crown customer service team on this special wall odour helpline - 0845 521 2499.
 
Any customers of competitor paint brands who are detecting wall odour should contact the PRA (Paint Research Association). This organisation has a dedicated area on its website to provide advice and customer service contact numbers, and can be located at http://www.pra-world.com/wallodour.

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Frank PR
Crown Paints Press Office
020 7693 6999
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