‘Wall Odour Phenomenon’ Almost Understood by Crown

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The phenomenon of wall odour has become increasingly pertinent recently, but despite ongoing research it's still been very poorly understood. Until now. Crown Paints have been using their research skills and insights developed over 160 years producing quality paint to answer the question ‘what is wall odour phenomenon?’ once and for all.

Though wall odour phenomenon is rare, it is believed to have been an issue for the paint industry for years, and no paint brand is immune from its effects. Interestingly, in the USA, UK, Europe, and Australia, reports have increased recently, adding weight to the hypothesis that it is the reduction of solvents that is responsible. As manufacturers respond to legislation by reducing the solvents in their paint products, the masking agent responsible for hiding those kinds of smells become less common.
 
But don't panic. There are no health and safety risks from wall odour, and the likelihood of being affected are very slim - only 1 in every 100,000. The phenomenon of wall odour is not even caused by paint. It is instead created by almost indetectable chemicals or bacteria, or so Crown believe. Crown Paints have been pioneering research for the industry, by working alongside independent industry groups and also academics. they believe they are now very close to answering the problem.
 
Crown recommend preventing wall odour in your home by painting an alkali-resistant sealant to the wall before painting / repainting. But if you are already smelling problems, Crown are offering support to their customers with wall odour phenomenon on http://www.askcrown.co.uk, where detailed painting and decorating advice can be found. For further information, or to speak to the customer service team, call the dedicated Crown wall odour helpline on 0845 521 2499.
 
For non-Crown customers experiencing wall odour problems, Crown recommend contacting the PRA (Paint Research Association), whose website - http://www.pra-world.com/wallodour - has a specific wall odour section with advice and full customer service info.

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Frank PR
Crown Paints Press Office
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