Beverly Hills, CA (PRWEB) May 28, 2010
Gallo Be Thy Name Receives Two Book Awards.
Jerome Tuccille’s saga of the Gallo wine empire, Gallo Be Thy Name, was voted One of the Best Books of 2009 by Reason magazine, and one of the Best Business Books of 2009 by University of California library system.
Jerome Tuccille's newest book, Gallo be Thy Name, follows the family saga of how the Gallo wine family rose from abject poverty in the early 1900s to become the most successful wine company in the world though hard work, unfettered ambition, and crime. From selling Dago Red to Al Capone during Prohibition to conquering America's wine market with cheap wine brands Thunderbird and Ripple, and from the Great Depression to the roiling farm labor movements of the sixties and seventies, and from the '90s wine boom to today's financial gyrations the Gallos got rich with iconic brothers Ernest and Julio steering the ship. But the real story began before they were even born.
Beneath the E. & J. Gallo Winery's carefully polished surface is a sweeping story of passion and power, swirling with rumors of murder. In Gallo Be Thy Name, biographer Jerome Tuccille goes beneath the shiny surface of the Ernest & Julio Gallo Winery to unearth a story that began with the Italian immigrant brothers Giuseppe and Michelo Gallo bribing local police, Federal Agents, and elected officials all across the nation to sell bootleg wine. Trainloads of illegal wine and grapes were shipped from California to Chicago and New Jersey in a partnership with the Mob, and that was just the beginning of the Gallo Wine story.
Published by Blue Mustang Press, the new edition of Gallo Be Thy Name was released on May 26, 2010.
About the Author:
Jerome Tuccille is the author of 25 books, including biographies of Alan Greenspan, Rupert Murdoch and Donald Trump. He has also written or coauthored several novels and financial self-help books. A vice-president at T. Rowe Price Investment Services and a former broker and analyst, Tuccille is an authority on American business.