QualVu Adds Russian Language Translation to International Qualitative Research Capabilities

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QualVu’s latest product release includes a Russian language translation. The release marks the twelfth language added to QualVu’s international qualitative research capabilities.

There’s a new way to say “insightful qualitative research” in Russian: QualVu.

Online research innovator QualVu has added Russian to the 11 other languages in which it conducts online, economical research for consumer product companies, retailers, and advertising agencies around the world.

QualVu uses a proprietary online video platform to give clients deeper and more insightful understanding of consumer likes, dislikes and behaviors because the research is conducted by respondents themselves, where they feel most comfortable, and when they are not distracted or preoccupied – something traditional in-person focus groups can’t deliver, according to QualVu CEO John Williamson. “Our research connects businesses with their truth and gives them a much greater chance not just to avoid marketing mistakes, but to unearth marketing opportunities that traditional methods miss,” he said.

QualVu can organize, conduct and deliver its research faster and more economically than typical qualitative research methods – and it has a worldwide reach as well. It edits video from any participant group into a succinct report that brings marketers face-to-face with the market. “We’re not going to overwhelm clients with a report as thick as War and Peace,” Williamson said, “Our clients get the truth directly from the mouths of their consumers.”

With regional offices in Europe, Asia, Central and South America, QualVu ships web-cams direct to consumers and moderates each project in the native language. “We want to make sure we gather rich insights and capture the tone, dialect and verbal cues as well. That is why we employ more than 20 translators all over the world.” CEO John Williamson said. “We’ve been highly successful because the quality, speed and cost of our online video platform out-performs any product in its class. With our online video capabilities and elimination of travel, the cost efficiencies of QualVu compared to traditional methods is an order of magnitude more compelling.”    

Russian is the twelfth language in QualVu’s international qualitative research offerings. Other languages include Spanish, French, Italian, Portuguese, Greek, Polish, Korean, German, Japanese, Mandarin and, of course, English.

QualVu executes international qualitative research projects in less than three weeks from recruit to report. Each project includes a webcam the participant keeps and compensation for their time. QualVu clients who have used their international capabilities include TBWA, Microsoft, Yahoo!, Adidas, Citibank, Chevron and BP International.

QualVu connects our clients with their truth. The company is changing the qualitative research industry through an innovative video-based platform that enables our clients to connect with their customers, gather rich insights, and make better business decisions. QualVu’s streamlined proprietary process delivers qualitative intelligence faster and more cost effectively, while driving new levels of insight from consumers globally at home, work, or on the go.

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John Williamson

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