GES Teams Up with NASA’s Jet Propulsion Lab to Enhance Robots: The Interactive Exhibition

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Jet Propulsion Lab loans authentic Mars Rover wheel to allow up close look at space exploration technology

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The Mars Rover Robot was an exciting step forward in space robotics and we’re thrilled to display the wheel in Robots: The Interactive Exhibition

In partnership with NASA’s Jet Propulsion Laboratory, GES will feature a beta wheel from an actual Mars Rover in the touring exhibit, Robots: The Interactive Exhibition. The wheel was designed for use by either of the twin rovers Spirit and Opportunity in the Mars Exploration Rover mission. Each rover successfully completed its original mission and both continue to explore Mars today. The beta wheel brings an authentic piece of space robotics to the immensely popular exhibition.

Robots: The Interactive Exhibition has educated and entertained guests for more than four years in 14 cities throughout the U.S., and continues to receive rave reviews for its science content and high-fun factor. The exhibition is currently featured at the Louisville Science Center and will continue its run there until June 13, 2010. For information, visit http://www.louisvillescience.org.

Based on the Twentieth Century Fox animated feature, Robots: The Interactive Exhibition depicts a world populated entirely by mechanical beings, including genius inventor Rodney Copperbottom and his friends, the Rusties, who aim to make the world a better place through innovation and determination. The exhibition features more than 15 interactive areas offering scientific adventures that allow visitors to enter the world of robotics and explore the "reel and real" science of robotics. Robots: The Interactive Exhibition and its national tour are made possible by Ford Motor Company Fund, the community relations and philanthropic arm of Ford Motor Company.

“The Mars Rover Robot was an exciting step forward in space robotics and we’re thrilled to display the wheel in Robots: The Interactive Exhibition,” said Eddie Newquist, executive vice president and chief creative officer, GES.

GES, the creator of Robots: The Interactive Exhibition, draws on a long history working with aerospace and aviation organizations such as NASA, Boeing, Lockheed Martin and Bell Helicopter. GES previously worked with NASA’s Jet Propulsion Lab on the touring exhibition The Chronicles of Narnia: The Exhibition, which was created and produced by GES, in association with Walt Disney Pictures and Walden Media. The exhibition recently opened at its fifth venue, the Museum of Science and History in Jacksonville, Florida, and heads to its sixth venue, the Montreal Exhibition Center, on June 5.

GES will also provide content from NASA’s Jet Propulsion Lab for the recently announced Rocket Lab, opening this summer at the Discovery Science Center in Santa Ana, California, which allows visitors to learn about space exploration, rocketry, and even experience a simulated rocket launch. For information, visit http://www.discoverycube.org.

About Ford Motor Company Fund and Community Services
Ford Motor Company Fund and Community Services is committed to creating opportunities that promote corporate citizenship, philanthropy, volunteerism and cultural diversity for those who live in the communities where Ford operates. Established in 1949 and made possible by funding from Ford Motor Company, Ford Motor Company Fund supports initiatives and institutions that foster innovative education, auto-related safety, and American heritage and legacy. National programs include Ford Partnership for Advanced Studies, which provides high school students with academically rigorous 21st century learning experiences, and Driving Skills for Life, a teen-focused auto safety initiative. The Ford Volunteer Corps, established in 2005, continues Ford's legacy of caring worldwide. Through the Volunteer Corps, Ford employees and retirees participate in a wide range of volunteer projects in their communities. For more information on programs made possible by Ford Motor Company Fund and Community Services, visit http://www.community.ford.com.

About Fox Licensing Merchandising
A recognized industry leader, Twentieth Century Fox Licensing and Merchandising licenses and markets properties worldwide on behalf of Twentieth Century Fox Film Corporation, Twentieth Television and Fox Broadcasting Company, as well as third party lines. The division is aligned with Twentieth Century Fox Television, one of the top suppliers of primetime entertainment programming to the broadcast networks.

About GES
Las Vegas-based Global Experience Specialists, Inc. (GES), a Viad Corp (NYSE: VVI) company, is a leading provider of exhibition, event and retail marketing services. Given its recent consolidation with Exhibitgroup/Giltspur and Becker Group, GES provides an even wider range of services, including turn-key official show services, cutting-edge creative and design, marketing and measurement services – all with an unrivaled global reach. GES partners with leading shows and brands, including the International CES, Spring Fair Birmingham, International Woodworking Fair, CONEXPO-CON/AGG and IFPE, Bell Helicopter, Genzyme, L’Oreal, Warner Bros., and Simon Property Group. For more information, visit http://www.ges.com.

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Jesse Phillips
GES
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