Good Leads® CEO Bob Good to Speak at Connecticut Center for Advanced Technology, Inc.

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Good Leads® CEO Bob Good to speak on sales and marketing strategies for entrepreneurs at Connecticut Center for Advanced Technology, Inc.on June 25, 2010 in Hartford, CT.

Good Leads® CEO Bob Good to speak on sales and marketing strategies for entrepreneurs at Connecticut Center for Advanced Technology, Inc. on June 25, 2010 in Hartford, CT. The Connecticut Center for Advanced Technology, Inc. helps private and public entities to apply innovative tools and practices to increase efficiencies, improve workforce development and boost competitiveness. CCAT functions as a unique economic development organization that combines expertise in cutting-edge technology with specialized centers of excellence in manufacturing, education, training, energy and entrepreneurialism.

Throughout these efforts, CCAT promotes partnership between industry, academia and government to create a new collaborative framework for addressing 21st-century economic challenges. Good Leads is a Salem, NH outsourced business development services firm servicing both enterprise level and small to medium sized technology centric firms.

The program and Bob Good's remarks will focus on an overview of the sales and marketing tasks and subsequent dilemmas often faced by executives of early stage firms. Those questions that get asked according to Bob Good are: "I'm developing my sales strategy; What should my marketing strategy be? Where should we spend our limited marketing funds? What are the costs of various tactical marketing modalities and are their historical success rates for each?" Good shared that his remarks will look at creating a multi-channel marketing program inclusive of traditional and more current social media approaches and potential outcomes. The program is intended to be interactive with attendee's participation encouraged.

About Good Leads:
Good Leads (http://www.GoodLeads.com) is a leading provider of outsourced business development services including seat acquisition, qualified lead generation and qualified voice-to-voice and face-to-face appointments. For almost 10 years, Good Leads has partnered with domestic and international institutions, from high-tech to governmental agencies, to develop and implement a business development strategy as part of their integrated marketing plan.

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ROBERT GOOD
Good Leads
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