Ever since Twitter became popular, companies have been trying to find ways to realize a solid return on investment.
Kennesaw, GA (Vocus) May 28, 2010
MicroBilt, a leader in risk management information for small and medium-sized businesses, announces the introduction of MicroBilt Connect, a Twitter-enhanced loyalty program which offers their customers Reward Points for Tweeting about MicroBilt products to their own social networks.
MicroBilt Rewards program offers MicroBilt customers reward points that can be redeemed for thousands of items including new office equipment, hot air balloon rides, sporting event tickets and adventure trips. The new Twitter-enhanced MicroBilt Connect program offers multiple new opportunities to build brand loyalty with MicroBilt customers who are willing to share their product experience with colleagues, friends and followers.
“Ever since Twitter became popular, companies have been trying to find ways to realize a solid return on investment.” notes Brian Bradley, EVP of Strategy and Marketing at MicroBilt, "With our Twitter-enhanced MicroBilt Connect program, Twitter not only generates brand awareness for MicroBilt, but also generates sales.”
Learning from Viral Success in Social Media
MicroBilt is the sponsor of the highly acclaimed viral YouTube series, I Love Local Commercials starring Rhett & Link. Already amassing over 9 million viewers on its own, the series has also been featured on CNN, NPR, The New York Times, Forbes, Advertising Age, TMZ, as well as Jay Leno, Ellen, and George Lopez shows.
“The success of our I Love Local Commercials program makes us believers in the viral reach of social networks. We sense that there is similar potential in marrying a social network like Twitter with our successful Rewards loyalty program.” says Bradley. “Our customers share their experience at MicroBilt with their friends and followers, they earn extra Reward points. And when a customer’s Tweet leads to a referral, the customer earns 50,000 Reward points. Aside from the branding and publicity that comes from successful social media efforts, the metrics for our success will be clearly reflected in those referrals and increases in customer purchases.”
MicroBilt Connect allows its customers to connect their MicroBilt accounts to Twitter, so that when the customer purchases MicroBilt products, Tweets are automatically posted to their Twitter account to be viewed by friends and followers, for example: "MicroBilt provides me a wide selection of data products for fraud prevention, consumer financing and debt collection. http://bit.ly/5MAOKt .” MicroBilt Connect participants receive 10, 000 MicroBilt Rewards points for simply registering their Twitter account and then earn additional reward points for each Tweet.
MicroBilt is the leader in serving small businesses with data and tools that they need to manage business risk and make informed lending and hiring decisions. MicroBilt offers the small business owner simple, cost-effective solutions for fraud prevention, consumer financing, debt collection, and background screening. With its PRBC® Consumer Report with the FICO® Expansion® Score, MicroBilt is the leading provider of alternative credit data to businesses that want to offer credit and other financial services to the over 100 million underserved consumers in the United States. For more information, visit http://www.MicroBilt.com.