Alterian Recognized in Gartner's Magic Quadrant for CRM Multichannel Campaign Management

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Report acknowledges vendors based on ability to execute and completeness of vision.

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We are extremely pleased to be recognized by such a renowned institution as Gartner. We believe this recognition speaks to our holistic product vision as well as our ability to deliver for our customers. We are confident in our existing success and will continue to be thought leaders in the customer engagement industry.

Alterian (LSE: ALN), the leader in customer engagement technology and solutions, is proud to announce that it has been recognized by Gartner Inc., the world's leading information technology research and advisory company, in its Magic Quadrant for CRM Multichannel Campaign Management. The 2010 Magic Quadrant for CRM Multichannel Campaign Management, published May 13, 2010 by Adam Sarner, identifies top vendors that offer a wide range of capabilities and focused support for marketers. With increasingly more complex marketing campaign management needs, finding the right vendor to deliver relevant multi-channel experiences is a critical decision.

Alterian is positioned as a Niche Player. Companies with a higher ‘Ability to Execute’ are known for their prominent product capabilities, business viability, marketing execution and customer experience. ‘Completeness of Vision’ is based on marketing, sales and product strategies, as well as business models and innovation.

Alterian is noted for developing complex campaign management execution built on top of a high-performing analytics engine, which Gartner recommends for its strong analytical tools. Alterian is also identified for its range of products including SM2, a social media monitoring and engagement tool and WebJourney, a web behavior analytics solution that analyzes and tracks behavior, as well as pages and assets. This report also references Alterian’s strong revenue growth over the last year, as well as highlights its plans for future releases in 2010. This includes a Web-based rich client user interface with an analytical workbench to manage customer engagement across channels.

David Eldridge, CEO, Alterian, commented on the announcement, “We are extremely pleased to be recognized by such a renowned institution as Gartner. We believe this recognition speaks to our holistic product vision as well as our ability to deliver for our customers. We are confident in our existing success and will continue to be thought leaders in the customer engagement industry.”

Alterian has also recently been positioned in Gartner’s Magic Quadrants for Enterprise Marketing Management (1), Web Content Management (2), and Marketing Resource Management (3).

About Alterian:

Alterian (LSE: ALN) enables organizations to create relevant, effective and engaging experiences with their customers and prospects through social, digital, and traditional marketing channels. Alterian’s Customer Engagement solutions are focused in four main areas: Social Media, Web Content Management, Email, and Campaign Management & Analytics.

Alterian technology is utilized either to address a specific marketing challenge or as part of an integrated marketing platform, with analytics and customer engagement with the individual at the heart of everything. Working alongside a rich ecosystem of partners, Alterian delivers its software as a service, or on premise. For more information about Alterian visit http://www.alterian.com or the Alterian blog at http://www.engagingtimes.com.

(1) Gartner, Inc. Magic Quadrant for Enterprise Marketing Management, K. Collins, A. Sarner, 15 July 2009

(2) Gartner, Inc. Magic Quadrant for Web Content Management, M. MacComascaigh, T. Bell, M. R. Gilbert, 5 August 2009

(3) Gartner, Inc. Magic Quadrant for Marketing Resource Management, K. Collins, 19 February 2010

About The Magic Quadrant:

The Magic Quadrants are copyrighted 2009 and 2010 by Gartner, Inc. and is reused with permission. The Magic Quadrant is a graphical representation of a marketplace at and for a specific time period. It depicts Gartner's analysis of how certain vendors measure against criteria for that marketplace, as defined by Gartner. Gartner does not endorse any vendor, product or service depicted in the Magic Quadrant, and does not advise technology users to select only those vendors placed in the "Leaders" quadrant. The Magic Quadrant is intended solely as a research tool, and is not meant to be a specific guide to action. Gartner disclaims all warranties, express or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

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Lauren Eichmann

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Alterian
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