With Americans Set to Travel an Estimated 1 Trillion Miles During Summer, Liberty Mutual’s Responsibility Project Examines Responsible Driving

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Liberty Mutual Supports Oprah’s ‘No Phone Zone’ Initiative, Hosts Responsibility Roundtable

From 2000-2008, there were 92,246 traffic fatalities that occurred between Memorial Day weekend and Labor Day.

Multimedia Release: Multimedia Content Attached
To view the full multimedia new release, please visit http://www.TextingAndDrivingTruth.com

Americans travel an estimated 1 trillion miles between Memorial Day weekend and Labor Day, and all of those miles take a tragic toll. On average, there are seven more daily traffic fatalities during that period, according to the National Highway Traffic Safety Administration (NHTSA).

As such, Liberty Mutual is leveraging its multi-faceted, interactive online community—The Responsibility Project—to highlight the importance of year-round responsible driving, specifically during the high-traffic summer months.

Through a partnership with Oprah Winfrey’s national “No Phone Zone” initiative, and the kickoff of Liberty Mutual’s Responsibility Roundtable series that includes riveting interviews between Dr. Janet Taylor and a father and his two teenage children, Liberty Mutual specifically explores the dangers of distracted driving. The Responsibility Project website gives visitors the opportunity to join the “No Phone Zone” movement by signing a pledge not to text or use the phone while behind the wheel, plus offers eye-opening results from a study of 2,351 teens in the 11th and 12th grade from 25 randomly recruited high schools across the country that covers topics such as driving distractions, behaviors and parental involvement.

From 2000-2008, there were 92,246 traffic fatalities that occurred between Memorial Day weekend and Labor Day, according to the NHTSA.

To view the full multimedia new release, please visit http://www.TextingAndDrivingTruth.com

About The Responsibility Project
The Responsibility Project, created by Liberty Mutual, is an organic evolution of the company’s advertising campaign that has showcased personal acts of responsibility and daily examples of ordinary people making the decision to do considerate things for strangers. These ads featured the tagline, “Responsibility. What’s your policy?” Through The Responsibility Project, Liberty Mutual is using entertaining content, including independently produced short films, blogs, articles, advertising and television programming, as catalysts for examining the decisions that confront people trying to “do the right thing.”

The Responsibility Project’s online community launched in the beginning of 2008, and to date there have been more than 10 million unique visitors to the site. Individuals can participate in online conversations about personal responsibility and watch and discuss live-action and animated short films at The Responsibility Project website and online community at http://www.responsibilityproject.com.

About Liberty Mutual Group
“Helping people live safer, more secure lives” since 1912, Boston-based Liberty Mutual Group is a diversified global insurer and fifth largest property and casualty insurer in the U.S. based on 2008 direct written premium. The Company also ranks 71st on the Fortune 500 list of largest corporations in the U.S. based on 2009 revenue. As of December 31, 2009, Liberty Mutual Group had $109.5 billion in consolidated assets, $95.0 billion in consolidated liabilities, and $31.1 billion in annual consolidated revenue.

Liberty Mutual Group offers a wide range of insurance products and services, including personal automobile, homeowners, workers compensation, commercial multiple peril, commercial automobile, general liability, global specialty, group disability, assumed reinsurance, fire, and surety. Liberty Mutual Group (http://www.libertymutualgroup.com) employs over 45,000 people in more than 900 offices throughout the world.

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John Cusolito
Liberty Mutual
(617) 574-5512
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Grant Marek
Ketchum for Liberty Mutual
(415) 984-6278
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