Irvine, CA (PRWEB) May 27, 2010
Cobalis Corp (CLSC.PK) today announced the dual engagement of ¬strategic creative and media agencies to execute the Company’s next stage in the national marketing launch of the Company’s flagship anti-allergy product, PreHistin® – The World’s FIRST Pre-Histamine™.
Cobalis has executed contracts with Redondo Beach, CA-based Elite Media Direct, LLC, for creative and media planning and buying services for the DRTV component of the PreHistin® marketing program; and Los Angeles, CA-based Mercatis Media, LLC, for creative services, strategic planning and media buying for all online marketing components to ensure that PreHistin® is properly targeted to the more than 60 million allergy sufferers in the U.S.
The scope of services include, among many others, creation of a new primary brand e-commerce web site and targeted micro-sites for PreHistin®, a wide range of creative tools, banners, emails and SEO services; a fully integrated suite of e-commerce tools including a CRM (Customer Relationship Management) system, order processing and up-sell systems, in addition to content management and continuity sales management systems, all integrated into a single working environment.
Martin Marion, Cobalis’ CEO, said: “We are pleased to have these two excellent agencies partnering with Cobalis to provide best-in-class capabilities to engage the national PreHistin® launch with full integration. Our plan calls for the commencement of national online advertising within 30 days – including the launch of a highly upgraded web site and e-commerce network – and to quickly follow an online campaign with DRTV on both national cable stations and local major broadcast networks that will reach a total viewership in excess of 200 million households with new 60-second and 120-second commercials. The results of these introductory campaigns will provide the data required to properly adjust our media plans for a fully national ongoing campaign for the rest of the year.”
Joshua McCleary, Chief Marketing Officer of Mercatis Media said: "We are excited to partner with Cobalis in leveraging the power of the integrated messaging platform that ties television and online together as a full service solution to introduce consumers to PreHistin®, increase consumer interaction and build this exciting new category in allergy care."
Rich Contino, Co-Founder of Elite Media Direct said: "Cobalis’ decision to integrate television and online direct consumer advertising is the perfect approach for the national launch of PreHistin®. It allows for ad messaging to both engage and educate consumers, while motivating them to start taking PreHistin® as a safer, side-effect-free alternative to after-the-fact anti-histamines.”
About Cobalis Corp—PreHistin®
Cobalis Corp. is a specialty pharmaceutical, nutraceutical and preventive healthcare product development and marketing company. Its flagship product, PreHistin®, The World’s FIRST Pre-Histamine™, is designed to mitigate overproduction of IgE levels and restore a normal response to seasonal and year-round indoor and outdoor allergens. PreHistin® is available without prescription for both long-term and daily use.
For PreHistin® product information and ordering please visit at http://www.PreHistin.com or call toll free 1-877-4POLLEN. For additional company information please visit the corporate website at http://www.Cobalis.com
2030 Main St., Suite 1300
Irvine, CA 92614
Chas Radovich, President
Martin Marion, CEO