B. Toys Unveils A Whole New World

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B. Toys and Battat launch a brand new brand – and a website unlike any other. Come B. enchanted.

Everything we do at B. is part joy, part mischief, part serendipity. That same spirit we apply to making toys has suffused our website with childhood magic.

After decades of making toys, a team of designer-friends at DoodleDo, in partnership with family-run manufacturer Battat, decided it was time for toys that were truly different — and made a difference. Eco-friendly, fashion-forward, generous, bold, magical. The B. brand was born.

B. toys have officially launched in Target stores nationwide and today beginning at 9:00 A.M. (EST) B. launches its dynamic, interactive website which, in true B. fashion, is unlike any the toy industry has ever seen: http://www.justb-byou.com

Chief Toymaker and Head of DoodleDo, Gisela Voss, states, “Everything we do at B. is part joy, part mischief, part serendipity. That same spirit we apply to making toys has suffused our website with childhood magic.”

B. Animated

Explore enchanting worlds filled with secret animations. It’s a game of hide and seek. Find B. toys hidden in coral reefs, snow-capped mountains and volcanic island jungles.

B. Artistic

Share the brilliant things your children say in the dynamic kid’s quote gallery and become part of the B. story. Innovative and imaginative, you can design a custom quote and send it to your family and friends as an e-card or post it on Facebook and other social media sites.

B. Engaged

The product pages are as fun as the toys themselves. Click your mouse as fast as you can and watch B. toys spin and swirl.

Who is B.?

B. inspires individuality and encourages children to B. themselves. B. wants to be a voice that says to children, it’s okay to Just B. Just You. B. You. B. is committed to protecting the planet. All B. packages are eco-friendly, made from recycled and recyclable materials. When B. has had to use plastic to hold a toy in place, they have invested in #1 PET plastic, the most easily recycled available. Through innovation, B. has become even more environmentally responsible. For many of their toys they have eliminated packaging altogether, instead offering the toys in reusable bags made from recycled polypropylene (PP) plastic. Other toys come in the world’s first packages that reverse to become wrapping paper.

Free The Children receives 10¢ for every B. toy purchased. Free The Children is the world’s largest network of children helping children providing education for over 50,000 children every day.

For press inquiries and images, please contact Sarajane at:
SarajaneSparks(at)gmail(dot)com | (603) 494-2755
Battat, Incorporated | Montreal, PQ Canada

http://www.justb-byou.com
http://www.facebook.com/B.toys
http://www.twitter.com/BYouToys

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Sarajane Sparks
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