iCentera Receives ThinkForward Sustainability Award from Beagle Research

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Sales Enablement Leader Recognized for On-Demand Platform that Powers Profitable Revenue Growth as a Business Process

...iCentera’s SaaS platform is a flexible, forward thinking system to power the growth process

iCentera, the sales enablement company, today announced that Beagle Research, a software-industry analyst firm specializing in market research and vendor-advisory services, has recognized iCentera as a recipient of their 2010 ThinkForward Award for Sustainability. The award honors front office software firms that foster business process innovation and cost containment while fully engaging customers as partners. iCentera was selected for its on-demand platform which helps customers drive profitable revenue growth and lower sales costs, delivering an average sales productivity ROI of 125 percent while reducing the cost of content distribution and communications by 90 percent or more in the first year.

iCentera’s industry-leading sales enablement platform was awarded the ThinkForward honor based on the positive impact it is having on business process innovation as it pertains to sales productivity gains, cost containment initiatives, and consistent customer communication. Today over 170,000 business professionals use iCentera’s SaaS-based sales enablement technology to drive efficient, profitable, and sustainable revenue growth.

Customers have used iCentera’s Sales Enablement platform to communicate internally and with customers via more than 10,000 portals expanding the reach of sales enablement to the customer. As customers increasingly leverage iCentera for more and varied duties across their sales force, sales channels, employee base, and customer ranks, the top- and bottom-line impact of sustainable and profitable growth scales accordingly.

“We thank Beagle Research for this award and we applaud all our forward thinking customers for recognizing that achieving sustainable, profitable growth is a business process unto itself, and that iCentera’s SaaS platform is a flexible, forward thinking system to power the growth process,” said iCentera CEO Craig Nelson. “In today’s world every employee and every partner in your ecosystem must become an integral and instrumental part of the macro business process called “growth,” and iCentera empowers that transformative change.”

For a full list of award recipients and more information about the ThinkForward award visit

About iCentera:
iCentera is sales enablement. iCentera provides the industry’s most advanced yet affordable on-demand Sales Enablement Platform to drive knowledge transfer from marketing resources to sales, partners and customers. Our quick time to value platform enables business users to achieve 360-degree sales enablement portals by delivering role based knowledge and real time analytics to improve opportunity conversion rates while reducing the sales cycle. Customers include NetApp, Infor, NBA, Thomson Reuters, Omniture, Mercury Computer Systems, Malt-O-Meal, and Tyco Electronics. To discover why more than 170,000 subscribers leverage iCentera to optimize sales and drive efficient revenue growth and achieve a perfectly consistent marketing voice across their entire company ecosystem, please visit


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Susan Donahue
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