IMA World Health Unveils Completely Redesigned Website that Embraces Social Media, Multimedia Resources

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IMA World Health, with the assistance of Blue Water Media, launches a redesigned website to bolster its health services to the impoverished.

IMA World Health, one of Forbes 20 most efficient charities, today launched its totally redesigned website. IMA World Health has worked with Blue Water Media to develop an online portal for the charity that will create a more friendly, information-rich, interactive experience for all who visit the site.

The all-new website has been built from the ground up to be vibrant, incorporating cleaner design and greater use of photos. A key design remit from the very beginning was to put social networking front and center, encouraging dialogue and conversation between IMA and its supporters, and to serve IMA video resources on YouTube. The new design expands IMA’s content offerings, increasing user interaction, and simplifying site functionality.

Blue Water Media installed a custom Content Management System, Joomla, for IMA that will ensure the site remains fresh, vibrant, and populated with the most current news and events. On the spot stories and onsite reporting regarding IMA’s work will be updated frequently. Simplicity and usability for both IMA staff and the end user was front of mind from the very outset of the redesign.

Blue Water Media has also ensured the new site will provide a new level of resources for use by churches, mission groups, service organizations, and others. This includes information on supporting IMA Medicine Box®, the Safe Motherhood Kit and the Healthy Kids Kit for Haiti. For IMA’s international partners and those organizations who also work in the global health field, resources of a more technical nature will be accessible through the site. Media also will find increased and improved access to resources such as photos and stories.

About IMA World Health
INTERCHURCH MEDICAL ASSISTANCE, INC.® was formed by a number of Protestant mainline church relief and development agencies in 1960 for the purpose of supplying medicines and products to medical missions and emergency health care programs around the world. Their work has expanded to include impacting entire health care systems through training, education, management, modeling and oversight. Today IMA’s twelve members work together to meet the tremendous health care needs of people in developing nations. For more information, please visit:

About Blue Water Media
Blue Water Media is an award winning interactive agency based in Washington, DC. It provides web design, custom web and application development, and online marketing solutions for non-profit organizations, government agencies, and businesses of all sizes. For more information, please visit:

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Andrew Piletz
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